The SEO Company Taking Your Brand From Ordinary To Extraordinary
If you’re not getting found in search engines, you’re not getting found. An SEO company’s role is to bring your brand online and make it visible in organic search results. At The Digital Maze, we do all that and so much more.
Our award-winning, Derby-based SEO team combine years of experience, extensive keyword and market research and data pulled from cutting-edge tools to develop long-term organic search strategies that align with your goals and increase revenue and profit for your business.
It’s hard to overstate the impact of search engines in driving traffic to websites. Here are some stats that show why:
All that is to say, that if you’re not on the first page of the search results (SERPs), you’re missing out on a ton of potential customers.
Without search engine optimisation, that’s likely where you’ll stay, unless you’re in a seriously un-competitive market. With SEO, your website has the greatest chance of ranking in those all-important higher positions, and of getting the clicks (and sales) that come with that.
To drive relevant, highly-targeted traffic to your site, we’ll help you uncover how and where your target audience shops, and what queries they’re searching for. We’ll review the search landscape and develop a deep understanding of your brand and target market. And we’ll work with you to develop a strategy, drawing on the SEO services that will help you reach your goals.
SEO companies all have their own ways of working, but when you join our search engine optimisation circle you can expect:
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Ecommerce SEO is our particular strength as an SEO company. Our SEO team and web developers work together to optimise Shopify, Adobe Commerce (Magento) and WooCommerce websites, ensuring the user journey is clear, all products are visible, calls to action are in the right places, and your site is fully accessible to all users.
An SEO audit helps our team identify exactly what is working and what is not on your current website. We will review your keywords, rankings, visibility, technical performance, content quality, and backlinks to provide actionable advice that improves your search rankings, drives traffic, and enhances your sites user experience today.
Our SEO agency operates on a retainer basis, which allows us to continuously generate positive results for your business. As the digital landscape is ever-changing, your strategy may evolve too. We offer ad hoc services alongside our monthly retainer, providing ongoing consultancy and support for your dedicated in-house teams.
Your site will not get far without solid technical foundations. While some technical issues are easy to solve, others are more complex and could mean that search engines can’t crawl your site properly. We draw on industry insights and experience to turn tricky issues into traffic, leads, and more sales for your brand today.
Without correctly implemented analytics tracking, you have no way of knowing how well your site is actually performing. We will audit your GA4 setup to make sure it is tracking correctly, and then suggest improvements to ensure you are capturing all the data you need to make informed decisions and drive real growth for your business today.
Keyword research is the basis of your optimisation strategy, but it is no longer just about words and search volume. Nowadays, it is all about natural language and the intent behind search queries. We find unique phrases to improve your content, recommending optimisations for AI and voice search to stay ahead of all your top competitors.
Every page on your site serves a unique purpose. We will make sure each page pulls its weight by optimising not just for keywords, but also for the intent behind each search query. This ensures that when visitors land on your site, they find exactly what they are looking for, which improves your rankings and increases your total sales.
Copywriting is arguably the most vital part of any SEO strategy. Fantastic communication is the key to sales success and our highly talented wordsmiths know how to get just the right balance between relationship building and conversion for SEO success. We produce high-quality, relevant content that speaks to your users and search engines.
If your business operates in many countries, understanding the differences in markets and searcher behaviour is crucial. We will help you find the keywords your international audiences are searching for, and ensure your site is technically optimised for global reach, helping you grow your brand awareness in every new territory you target.
If you have a physical store or operate in a service area, local SEO is vital. We focus our strategy on gaining visibility in your business locations and ensuring you are top of mind for local searches. We will look at your Google Business Profile, local link building, and on-site changes to give your company the local advantage now.
Increasing the number of relevant links to your website is still a vital part of SEO. With years of experience building links for our clients, we have secured features on sites such as Business Insider, Comedy Central, Yahoo! Finance, The New York Times and more. We help you build the authority and trust that search engines want to see.
We are here to help at every stage of your content marketing, whether it is building a cohesive content strategy, writing copy that converts, or getting your brand out there with digital PR. We create unique and exciting content pieces that build brand awareness and earn you the high-quality links that drive your organic search success.
From new product launches to big company news or scheduled events, we can help spread the word through digital PR. If you cannot think of anything newsworthy to share, our creative content team can help find the hook. We ensure your brand gets noticed by the right publications, helping you build trust and authority in your industry ok.
We are happy to share our expertise in our bespoke SEO training sessions. We will take you through the ins and outs of SEO and share best practices gathered from our many years of experience. Whether you are looking to bring SEO in-house, or want to educate your team, we deliver training at our office or at your business premises today.
A strong SEO strategy is the foundation of long-term success. We build tailored strategies that are unique to each client, designed to keep optimisation on track and ensure you are focusing your efforts in the right places to get the best return on your investment. We work with you to plan for growth and hit all of your business goals.
This is the intersection of SEO and UX. It is all very well driving traffic, but if your site is slow to load, complex, or hard to navigate, your rankings will suffer and visitors will go elsewhere. We will help you overcome barriers to conversion, optimise calls to action and create a wonderful experience for every one of your visitors.
The growth of AI has ushered in a new era of search. Moving beyond the traditional keywords and rankings, it is essentially a whole new channel and potential source of traffic. Stay ahead of the game with generative engine optimisation that gets you found, trusted, and surfaced by AI search engines like ChatGPT and Google Search Gemini.
George Wallis, Boston Seeds
Richard Moss, Engweld
⭐️⭐️⭐️⭐️⭐️ 4.9
“We have a fantastic relationship with The Digital Maze. They handle our PPC, SEO and web development. Working closely with our marketing team on various projects throughout the year. Communication is great and we receive regular reports and have weekly, monthly and quarterly progress reviews. I’d recommend The Digital Maze to anyone who is looking to elevate their online presence.”
⭐️⭐️⭐️⭐️⭐️ Appliance City
“We have been working with The Digital Maze across several projects, including PPC, SEO and web design… I’d highly recommend The Digital Maze for any marketing activity that needs outsourcing to an agency – although the relationship feels more like an extension of our in-house marketing team.”
⭐️⭐️⭐️⭐️⭐️ Umbrella.co.uk
“They’re top-notch in communication, deliver exceptional service, and consistently nail the results. Couldn’t be happier with the outcome—highly recommend!”
⭐️⭐️⭐️⭐️⭐️ Ben’s Cookies
This is where you tell us all about your business. How it came about, your journey so far, and where you want your brand to go next. We’ll ask all about your business goals, objectives and KPIs to really set our strategy cogs turning.
Next, we’ll take a deep dive into the search landscape in your industry. Our SEO experts will look at your competitors, how their pages are structured and what queries they’re ranking for, keeping a keen eye out for any opportunities. We’ll also conduct a thorough technical and content audit of your site to identify any issues that are standing in the way of SEO success.
From our research and audits, we’ll recommend tailored approaches to help you realise your business goals, transforming your visions into reality. We’ll only recommend the services that we believe will have a positive impact on your bottom line, creating a strategy that’s tailored just for your business.
Once you’re happy with the plan, we’ll roll out your strategy, keeping you updated every step of the way. Depending on your business, internal resource, industry or personal preference, you may wish to be more or less involved in the day-to-day. We’ll work with you however you prefer.
What’s working and what isn’t? What changes are you making in your business that might provide new opportunities? We keep an open dialogue to make sure we’re always working in the right direction. With monthly reports and regular catchups, we’ll keep you fully informed on the progress of your SEO campaign.
However robust your SEO strategy, there are always external factors that can affect campaign performance, from algorithm updates to competitor activity. We’ll change direction when needed to ensure you’re always getting the best ROI and focusing on the areas that will drive the biggest improvements.
It’s easy to get caught up in the excitement of a new website without giving search engine marketing a second thought. But it’s much easier to make sure your new site is SEO-friendly before launch. We support our clients before, during and after major website changes to safeguard their results and lay the foundations for future growth.
With search engine optimization and web development professionals in-house, we speak the right language and have the agility to make changes quickly. We can ease the disruption big website migrations can cause to your business and your bottom line.
Creative content can raise your profile and attract great-quality backlinks. You need organic search expertise and exceptional design to create awesome content. That’s why our SEO and design departments work as one. As a creative digital marketing agency, it’s at the heart of what we love to do.
Find out how The Digital Maze used AI, ML and NLP to help Derby-based Express Doors Direct beat enormous competition for top rankings in the home doors market in just twelve months.
With years of hands-on experience and long-term client partnerships, we’ve helped brands across key industries grow smarter, scale faster, and stay ahead.
We help turn Home & Garden brands into household names, with smarter search strategies, intuitive user experiences, and scalable digital campaigns. Whether it’s improving visibility or increasing conversion, we’re trusted by businesses who want long-term performance, not short-term fixes.
Fashion, wellness, fitness, and beyond – lifestyle brands choose us for creative campaigns that connect, convert, and grow their business. Our flexible, strategic approach makes us a reliable partner for brands ready to stand out and scale up.
Direct-to-consumer brands need more than clicks – they need conversions, repeat business, and brand loyalty. That’s where we come in. We support D2C businesses with integrated strategies designed to drive sustainable growth and commercial outcomes.
From first click to forever customers, we help SaaS brands grow smarter by driving qualified traffic, increasing signups, and turning trial users into long-term subscribers. With deep expertise in performance marketing and CRO, we deliver scalable strategies that keep the funnel flowing and your growth compounding.
We specialise in helping service-based businesses turn intent into action. From lead generation to local search strategy, we support businesses that rely on trust, visibility, and results, and we’re right there with you, every step of the way.
As the founders and hosts of Marketing Mastered LIVE, we bring together Derby’s brightest marketing minds to share high-level SEO, PPC, design & marketing strategies that move the needle.
Hosted at The Orange Tree on George Street, our quarterly meetups are designed to move beyond surface-level tips. By joining our local network, you get direct access to the same elite SEO expertise we provide to our national clients, right here in Derby, plus:
✔ Keynote sessions from industry leaders
✔ Networking opportunities
✔ Free food & drink
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