Google Partner

Search Engine Optimisation Agency

The Search Engine Optimisation Company Taking Your Brand From Ordinary To Extraordinary

Unlocking Your Organic Search Potential

If you’re not getting found in search engines, you’re not getting found. An SEO company’s role is to bring your brand online and make it visible in organic search results. At The Digital Maze, we do all that and so much more.

Our award-winning SEO team combine years of experience, extensive keyword and market research and data pulled from cutting-edge tools to develop long-term organic search strategies that align with your goals and increase revenue and profit for your business.

To drive relevant, highly-targeted traffic to your site, we’ll help you uncover how and where your target audience shops, and what queries they’re searching for. We’ll review the search landscape and develop a deep understanding of your brand and target market. And we’ll work with you to develop a strategy, drawing on the SEO services that will help you reach your goals.

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SEO at The Digital Maze

Why Is SEO Important?

It’s hard to overstate the impact of search engines in driving traffic to websites. Here are some stats that show why:

  • 93% of traffic to websites is from search engines.
  • 75% of users don’t click past the first page of search results
  • 54% of clicks come from the top 3

All that is to say, that if you’re not on the first page of the search results (SERPs), you’re missing out on a ton of potential customers. Without SEO, that’s likely where you’ll stay, unless you’re in a seriously un-competitive market. With SEO, your website has the greatest chance of ranking in those all-important higher positions, and of getting the clicks (and sales) that come with that.

What We Do

SEO companies all have their own ways of working, but when you join our search engine optimisation circle you can expect:

  • To be fully involved in how we approach marketing your website.
  • A dedicated account manager to oversee your SEO strategy and monthly reports outlining performance.
  • A team of digital marketing experts on hand to assist with getting exceptional SEO results.
  • SEO recommendations tailored to your short and long-term business goals and focused on generating leads and profit.
  • An open and trustworthy approach at all times.
  • To benefit from the tools we use to guide our SEO work.
  • A creative approach regardless of which of our SEO services you select.

Our Services

Ecommerce SEO

Ecommerce SEO is our particular strength as an SEO company. Our SEO team and web developers work together to optimise Shopify, Adobe Commerce (Magento) and WooCommerce websites, ensuring the user journey is clear, all products are visible, calls to action are in the right places, and your site is fully accessible to all users.

SEO Audits

An SEO audit will help us see what’s working and what’s not on your website. We’ll review keywords, rankings, visibility, technical performance, content quality, backlinks and more to give you actionable recommendations that will ….

SEO Consultancy

Our SEO agency operates on a retainer basis, which allows us to continuously generate positive results for your business. As with other marketing tactics, SEO is never “finished”. The digital landscape is ever-changing, so your strategy must evolve too. If you want to try something new, we offer ad hoc services alongside our SEO retainers, as well as ongoing consultancy and support for in-house teams.

Technical SEO

Your website won’t get far without solid technical foundations. While some technical issues are easy to solve, others are more complex and could mean that search engines can’t crawl your site properly. We draw on industry insights and years of experience to turn tricky technical issues into traffic, leads and conversions, not to mention a better experience for your visitors.

Google Analytics (GA4)

Without correctly implemented analytics tracking, you’ve no way of knowing how well your website is actually performing. We’ll audit your GA4 setup to make sure it’s tracking correctly, and suggest improvements to ensure you’re capturing all the information you need.

Keyword & Market Research

Keyword research is the basis of your optimisation strategy, but it’s no longer just about words and search volume. Nowadays, it’s all about natural language and the intent behind a user’s search query. We combine a variety of terms to improve your on-page content, incorporating related words and phrases, recommending optimisations for AI and voice search and analysing the search results to figure out who your true competitors are and what they’re doing.

On-page Optimisation

Different pages on your site serve different purposes. We’ll make sure each page pulls its weight by optimising not just for keywords, but also for the intent behind each search query, so that when visitors land on your site, they find exactly what they’re looking for.

SEO Copywriting

Copywriting is arguably the most important part of any SEO strategy. Fantastic communication is the key to sales success and our highly talented wordsmiths know how to get just the right balance between relationship building and conversion for SEO success.

International SEO

If your business operates in multiple countries, understanding the differences in markets and searcher behaviour is crucial. We’ll help you find the keywords your international audiences are searching for, and ensure your site is technically optimised for….

Local SEO

If you have a brick-and-mortar store or operate in a particular service area, local SEO is vital. We focus our strategy on gaining visibility in your business locations and ensuring you’re top of mind for local searches. We’ll look at elements such as your Google Business Profile, local link building and on-page optimisation to give your business the local advantage.

Link Acquisition

Increasing the number of relevant links to your website is still an important part of SEO. With years of experience building links for our clients, we’ve secured features on sites such as Business Insider, Comedy Central, Yahoo! Finance, The New York Times and more.

Content Marketing

We’re here to help at every stage of your content marketing, whether it’s building a cohesive content strategy, writing copy that converts, getting your brand out there with digital PR, or creating unique and exciting content pieces that build brand awareness and get you links back to your website.

Digital PR

From new product launches to big company news or scheduled events, we can help spread the word through digital PR. If you can’t think of anything newsworthy to share, our creative content team can help.

SEO Training

We’re more than happy to share our expertise in our SEO training sessions. We’ll take you through the ins and outs of SEO and share best practices gathered from our many years of experience. Whether you’re looking to bring SEO in-house, or want to educate your team, we can deliver training at our office or at your premises.

SEO Strategy

A strong SEO strategy is the foundation of long-term success. We build tailored strategies that are unique to each client, designed to keep optimisation on track and ensure you’re focusing your efforts in the right places to get the best return on your investment.

Search Experience Optimisation

This is the intersection of SEO and UX. It’s all very well driving traffic, but if your website is slow to load, overly complex or just hard to navigate, your rankings will suffer and visitors will go elsewhere. We’ll help you overcome barriers to conversion, optimise calls to action and create an overall wonderful experience for your visitors.

Google Reviews

⭐️⭐️⭐️⭐️⭐️ 4.7

“We have a fantastic relationship with The Digital Maze. They handle our PPC, SEO and web development. Working closely with our marketing team on various projects throughout the year. Communication is great and we receive regular reports and have weekly, monthly and quarterly progress reviews. I’d recommend The Digital Maze to anyone who is looking to elevate their online presence.”

⭐️⭐️⭐️⭐️⭐️ Appliance City

“We have been working with The Digital Maze across several projects, including PPC, SEO and web design… I’d highly recommend The Digital Maze for any marketing activity that needs outsourcing to an agency – although the relationship feels more like an extension of our in-house marketing team.”

⭐️⭐️⭐️⭐️⭐️ Umbrella.co.uk

“They’re top-notch in communication, deliver exceptional service, and consistently nail the results.  Couldn’t be happier with the outcome—highly recommend!”

⭐️⭐️⭐️⭐️⭐️ Ben’s Cookies

Ready to Uncover Your True Potential?

Want to be our next SEO success story? Get in touch today and see what we can do for your business!

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Our Approach

We mix together creativity, logic, data, teamwork and a lot of hard work to get the results we do. While every project we take on will be unique, here’s how we get to know you and your brand:

Consultation

This is where you tell us all about your business. How it came about, your journey so far, and where you want your brand to go next. We’ll ask all about your business goals, objectives and KPIs to really set our strategy cogs turning.

Research and Audits

Next, we’ll take a deep dive into the search landscape in your industry. Our SEO experts will look at your competitors, how their pages are structured and what queries they’re ranking for, keeping a keen eye out for any opportunities. We’ll also conduct a thorough technical and content audit of your site to identify any issues that are standing in the way of SEO success.

Strategy Planning

From our research and audits, we’ll recommend tailored approaches to help you realise your business goals, transforming your visions into reality. We’ll only recommend the services that we believe will have a positive impact on your bottom line, creating a strategy that’s tailored just for your business.

Implementation

Once you’re happy with the plan, we’ll roll out your strategy, keeping you updated every step of the way. Depending on your business, internal resource, industry or personal preference, you may wish to be more or less involved in the day-to-day. We’ll work with you however you prefer.

Reporting and Communication

What’s working and what isn’t? What changes are you making in your business that might provide new opportunities? We keep an open dialogue to make sure we’re always working in the right direction. With monthly reports and regular catchups, we’ll keep you fully informed on the progress of your SEO campaign.

Flexibility

However robust your SEO strategy, there are always external factors that can affect campaign performance, from algorithm updates to competitor activity. We’ll change direction when needed to ensure you’re always getting the best ROI and focusing on the areas that will drive the biggest improvements.

Website Changes & Launches

It’s easy to get caught up in the excitement of a new website without giving search engine marketing a second thought. But it’s much easier to make sure your new site is SEO-friendly before launch. We support our clients before, during and after major website changes to safeguard their results and lay the foundations for future growth.

With search engine optimization and web development professionals in-house, we speak the right language and have the agility to make changes quickly. We can ease the disruption big website migrations can cause to your business and your bottom line.

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SEO Knowledgebase

More from our blog

SEO FAQs

How much does SEO cost?

Effective SEO takes hard work and expertise, both of which need investment. Whether that investment is in an SEO agency, or in-house team, it’s important to give SEO the attention it deserves.

The size of that investment is entirely up to you, but whatever your budget, it will be most cost-effective if it is used properly. We’re used to working smarter to get the most out of your budget for long-term results.

Does SEO really matter?

Absolutely! Without an understanding of how search engines work and using that knowledge to your advantage, you could be missing out on valuable traffic and revenue. Our experienced team will tailor a plan that is unique to your website. There is no one-size-fits-all solution, we’ll deliver the best results for you.

Why is SEO difficult?

Search Engine Optimisation is complicated because it isn’t just about increasing organic traffic. SEO can encompass:

  • Web development and design
  • Marketing
  • Branding
  • Content production and marketing
  • PR
  • Product life cycles

… and much, much more. For SEO to really work, you need access to team members with different knowledge and background experiences. That’s why so many brands invest in a professional SEO agency.

In fact, SEO today is less about optimising for search engines, and more about optimising the entire search experience, from query to purchase. That’s why we’ve brought together SEO specialists with varied experiences, all of which will help give your SEO strategy the best shot of dazzling success.

Another reason SEO is challenging is that no one knows the full list of ranking factors Google uses or what weight these hold in how a website performs in the search engine results pages. Only Google and other search engines know that.

Finally, it is such a difficult area of marketing because of how often search engines update their algorithms. In 2024, there were seven confirmed updates to Google’s algorithm alone. The best SEO agencies are therefore the ones who are not only able to plan ahead and future-proof your website against the impact of algorithm updates but also to shift focus if a website is negatively affected by an update rolling out.

Why do I need an SEO agency?

SEO is far-reaching and complex and encompasses many different skills, With an SEO agency, you’ll get access to a highly experienced team solely dedicated to using those skills to boost your success in the search rankings.

Our SEO team includes people with varying specialisms, all working together to deliver results. Whether it’s tackling technical issues, creating awesome content, auditing user experience, or putting your business on the map with local SEO, we’ve got you covered.

An experienced SEO agency will work alongside your team to help you unlock your potential. You’ll also benefit from the skills, experience, data and industry knowledge that only an agency can provide.

How long does SEO take to work?

Unlike paid search, where you can see results instantly, SEO is a medium-to-long-term strategy. It’s far from a quick fix. To build a credible and authoritative web presence can take months. Once we fully understand your business, goals, target market and search competition, we can start to better estimate timeframes.

At the outset, we usually advise between 4-6 months before you’ll really start seeing the impact of your SEO, however this depends hugely on the search landscape, the competition in your industry and the ability to make changes to your website in a timely manner.

What tools do you use?

We use a variety of different tools to assist us in carrying out our SEO work and measuring the impact of it. From Google’s own tools such as GA4, Search Console and Looker Studio, to Ahrefs, Sistrix, SEMRush, Surfer, Screaming Frog, Sitebulb and more, we get our data from some of the best sources available.

How do we measure SEO success?

We use a variety of metrics and KPIs to measure the success of SEO campaigns. We’ll look at organic traffic, rankings, search visibility, leads, sales and revenue, as well as metrics such as clickthrough rate, backlinks acquired and conversion rate. The metrics we give most weight to will obviously depend on your business goals.

We’ll build you a bespoke reporting dashboard in Google Looker Studio, which will track your performance monthly, weekly or in real time, giving you full visibility of your progress.

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