Want to drive more traffic to your eCommerce site? We can help you increase your visibility and reach more customers
eCommerce SEO might feel like sorcery but it’s a slow, steady application of skills, knowledge and techniques that only delivers impressive results when guided by a careful hand. It doesn’t promise growth overnight but with monitoring and revision, eCommerce SEO services can deliver astonishing results in the long term.
Many eCommerce websites fail because they stumble through their strategy, basing it on guesswork and wishes. Our SEO services can light the way to better website visibility, helping you increase your online traffic and organic sales.
We specialise in eCommerce SEO, with diverse clients who all share the same goal – to raise their online revenue by increasing their organic traffic. We help them improve their position in organic search results and grow their online sales while still sharing their expertise and enthusiasm to fully engage with their customers.
Perhaps more than any other, eCommerce stores need an excellent SEO strategy. You can only attract potential customers if you’re showing up in search results, and that means charming Google and other search engines to present your online store.
Fail to show up in the search engine results pages and you’re missing vital website traffic.
And in turn, you’re missing sales.
But SEO for eCommerce is also complicated. eCommerce sites are often vast, stacked with product pages, category pages and help pages which offer so much potential – and almost as much risk. It is never enough to optimise just one or two pages, you have to see an eCommerce website as a holistic whole to help draw organic revenue.
Working with an experienced eCommerce SEO agency can take the sting out of your digital marketing strategy. From on-page optimisation to technical SEO fixes and link acquisition, we offer effective eCommerce SEO services that will drive organic traffic to your online store. All the while improving your position as a credible and reliable source on the search engine results page.
Find out how The Digital Maze used AI, ML and NLP to help Express Doors Direct beat enormous competition for top rankings in the home doors market in just twelve months.
How is eCommerce SEO different?
The realm of eCommerce SEO is different because it’s driven by transactions and trust. You’re guiding your visitors through a journey that should end in a sale or sign-up and this means understanding and optimising for customer intent and user experience. As SEO experts, we’re here to deliver exactly what people are searching for to make their path to a purchase as clear and quick as possible.
How often should SEO be done?
With eCommerce SEO services, the work is never truly done. Google regularly releases algorithm updates, technology develops and trends change. If you want to see lasting success, your SEO strategy needs to evolve too. When you stop analysing your results, identifying weaknesses and embracing opportunities, you can quickly lose the gains you’ve made. An SEO campaign is an eternally evolving thing – if you want the results, you need to put in the work.
What are SEO tools?
It takes a whole host of tools to carry out successful SEO campaigns. We invest over £2000 in subscription tools every single month to support our eCommerce SEO clients, and we couldn’t work without a single one. From software that helps us run complex audits smoothly to performance analytics that give us the detailed data we need to build our SEO services on. They are almost as important as the creativity and experience of our eCommerce SEO experts.
How to Build a Successful Seasonal SEO Strategy
Understanding the behaviour of your users can provide you with valuable insights that inform your marketing and SEO strategies. You can take advantage of this seasonal behaviour and search trends by specifically focusing SEO efforts on them - effectively increasing seasonal (and overall) search visibility, traffic, and conversions.
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