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An impressive 366% increase in conversions YoY, driven by a 112% surge in organic traffic.
Container Self Store offers flexible and secure storage solutions for personal and business use. With a commitment to providing convenient, clean, and accessible storage facilities, they have built a reputation as a trusted name in the self-storage industry.
Container Self Store faced challenges with both their paid media and organic search performance. Their PPC campaigns lacked effective targeting strategies and needed a more focused approach to drive results. Additionally, the site’s content was not optimised for local keywords, making it difficult to rank in competitive local markets. They also faced issues with internal navigation, where important conversion opportunities (like form fills) were hard to find, affecting overall conversion rates.
For PPC, we transitioned their campaigns to value-based bidding strategies, optimising spend toward high-performing keywords and location-based targeting. We evaluated keyword performance and deployed broader match types to maximise reach for top keywords. Working closely with Container Self Store, we adjusted budget allocation based on occupancy levels in various locations, ensuring spend was directed where it would yield the best returns.
On the SEO front, we conducted an internal link audit to improve site navigation, making forms and conversion opportunities more accessible. We also implemented a content strategy aimed at boosting rankings for local keywords by optimising service pages and targeting new locations that lacked content. Our focus was on not only improving local keyword performance but also driving non-location-specific traffic. Additionally, we created case content to target long-tail keywords, capturing more niche search queries and further improving site visibility.
Our strategy delivered significant improvements in both organic and paid media performance. Organic traffic surged by 112% YoY, and conversions improved by 366% YoY, marking a substantial increase in business outcomes.
Clicks rose by 167% YoY, while impressions grew by 121% YoY, showing the effectiveness of our comprehensive SEO and PPC efforts. By optimising the website for both search engines and user conversions, Container Self Store experienced a remarkable increase in visibility and profitability.
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