Google Partner
The Drum

Content Audit Services

Is your content really serving your business?

On-page content is a key part of any SEO strategy. It can establish the authority of your website and the expertise of your business – and this encourages search engines to rank your website high on their results pages.

But only high-quality content will convince them. If your website is stuffed with unhelpful, hard-to-understand, or irrelevant content, search engines will decide it has nothing to offer users, and your rankings will suffer.

It’s no good just having content. You need good content.

With our content audit services, we’ll explore the content across your website to check it’s sending the right signals to search engines. And to customers.

 

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What Is A Content Audit?

Content audits are a deep dive into the content on your website to see if it’s meeting your business goals. They involve collecting data from your website and analysing it via tools and human review to identify areas for improvement and to guide your future content strategy.

The scale of content audits can vary. You can choose to look at just one area of your website, such as your blog content or service pages. Alternatively you can audit your entire website.

A comprehensive content audit will reveal the following about the content on your website.

  • What is working already (for your customers, your business and for SEO)
  • What could be improved and how to improve it
  • Any content assets that can be combined to make a single, higher-quality resource
  • Unhelpful or outdated content that needs removing

Ideas for future campaigns and the direction of your content strategy

Want to unveil the true impact of your content?

If you want to find out  if your website content is truly helpful, engaging and relevant, our content specialists have the expertise and the tools to get the clear picture you need. Speak to our client success team today to find out more.

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What Do Our Content Audits Cover?

We tailor every comprehensive content audit to the needs of each business we work with – we have no cookie-cutter checklists. We consider how content performs in relation to the specific needs of your target audience, and the needs of your business – and this will be different for every case.

However, we will look at the following things in almost every content audit though the way we assess them might change.

 

  • Title tags and meta descriptions
  • Headers and content structure
  • Current page performance
  • Readability
  • Subject relevancy
  • Content relevancy
  • Content depth
  • Calls to action
  • Image relevancy, optimisation and alt text
  • Link health
  • Keyword use and semantic SEO
  • Word count

Is a content audit different to a technical seo audit?

Our content auditing focuses on the on-page content of your website. This includes the written content, images and HTML elements rather than technical SEO factors like page performance or structured data. .

If you’re concerned your website could be performing better behind the scenes as well, our complete SEO audit services will assess how your website performs in all aspects of SEO including off-page and technical SEO.

Earn More Organic Traffic With Our SEO Services

Copywriting

In a world of AI content, having unique, relevant and reliable on-page content is becoming ever more important. Our expert SEO copywriters know how to craft content that is informative and easy to read, impressing both search engines and users and standing out against unhelpful, mass-produced content.

Copywriting Services

Keyword Research

The key to keeping your on-page content relevant, useful and ranking well is to start with keyword research. We’ll discover the keywords that your target audience are searching for,and we’ll use these to make sure your content targets the right people, in the right place, at the right time.

Keyword Research Services

Technical SEO

Even if your on-page content is excellent, your search visibility could still be limited if your website isn’t technically sound too. Our technical SEO team can make sure your site is performing as brilliantly behind the scenes as it is on page, to help you secure higher SERP rankings.

Technical SEO Services

Why Do I Need a Content Audit?

The rise of AI content has left Google tightly focused on the quality of on-page content. They know they need to share relevant, reliable and useful websites to keep the trust of their users.

To help them do this, they’ve even rolled out the Helpful Content Update. This targeted thin, unreliable, and duplicate content to help them provide better quality results in the face of mass generated, inaccurate and irrelevant content.

This is on top of the ranking factors they were already considering around readability, keyword density and authority.

Website content audits give you a comprehensive overview of your existing content. They show you the overall quality of your current content and identify any content gaps you need to cover to guide your future content creation.

A comprehensive content audit will help you make sure your website is delivering what Google – and your customer – are looking for.

How will a content audit from TDM support your website?

Our expert SEO team will always make sure your content audit delivers the most valuable insights possible for you. Your audit can help with:

 

  • Evaluating the quality of your current content
  • Finding issues that are damaging your website’s search rankings or performance
  • Discovering opportunities for new content or repurposing existing pieces
  • Building your content strategy to streamline and focus future work
  • Meeting your business objectives whether that’s improving your business’s search rankings or website traffic or increasing sales, leads or brand visibility.

Which Tool is Best for Doing a Content Audit?

There is no single ‘best’ tool for running a content audit. For a truly thorough audit you need such a breadth of information that harvesting or analysing your data with a single tool just won’t cut it.

Aggregating data from a range of sources, and analysing it in various ways will ensure you get the most useful range of information possible. As with all aspects of SEO, an SEO content audit benefits from using a range of specialised tools from free options like Google Analytics 4 (GA4) to paid tools like Screaming Frog.

As an expert content audit agency, we have access to a wide variety of subscription tools to support our audits that would cost an individual business a lot to use. We also have a knowledgeable team who can draw on years of experience to find the relevant information and important insights this data reveals – and know how to apply these insights to your future marketing strategy.

How Long Does a Content Audit Take?

It really is impossible to say how long a content audit will take. The size of your website, the amount of existing content you have and even the specifics of your marketing strategy will impact how long the content audit process takes for your website content.

As an experienced content marketing agency, we can give you a personalised estimate of how long it will take to audit your website content. We know how to do an in-depth audit as efficiently as possible so we can make sure you get all the actionable insights possible.

How Much Does a Content Audit Cost?

As the time content auditing takes can vary so much, it is also impossible to make a one-size-fits-all cost estimate too.

If you’re concerned about the cost, ROI or effectiveness of an audit for your website content, it can be useful to focus on just one section of your website, such as your blog, service pages or FAQs. This may even give an indication of the content quality across the rest of your website so you can decide if a more extensive audit is necessary.

Want to unveil the true impact of your content?
Get in touch!

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