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If you’re planning a new marketing campaign, there are several steps you need to take to ensure success. It’s no good crafting incredible email copy, or tightly targeting (optimising) your PPC ads, if you end up drawing visitors to a bland, boring or difficult-to-use landing page. A bad landing page design will more likely drive visitors away than drive them to convert, tanking your campaign – however well set-up and compelling f it may be.
With our landing page development services, you will get a page that delivers everything you need. From an accessible and user-friendly design to targeted copy that shows the benefits of your product or service, our talented team will create the perfect landing page for you.
A landing page is a standalone web page that supports a particular product, service, or campaign. It is where visitors ‘land’ when they follow a link to your website.
Landing pages are built with one specific goal in mind – usually to get visitors to follow a Call To Action (CTA). The CTA might encourage them to make a purchase, fill out a form, download an eBook or take any one of a number of actions. But whatever it is, the whole page will be designed to support that goal.
Having a single page at the heart of your campaign also lets you gain important insight into how it’s performing. It lets you see how many people are engaging with your campaign and ensures they all follow the same link and see the same information.
If you want to collect targeted information about an ad campaign, social media campaign or product launch, then a tailored landing page is a vital tool. Here are some of the benefits you could see with an effective landing page design.
Successful custom landing pages are targeted towards very specific goals. This means the content on them can be tailored to be as persuasive as possible. You can focus fully on celebrating the benefits of the products or services you’re targeting to really encourage conversions.
Not all landing pages are aimed at lead generation but all well-designed landing pages can help increase traffic to your website. Optimise them for search engines and they will rank higher on results pages, earning more traffic in their own right and helping more potential customers see your site and visit it.
By driving your campaign to a single custom landing page, you can measure exactly how many people are following your CTAs. Whether your landing page is part of an email marketing campaign, a pay-per-click campaign or any other marketing campaign, directing people to a dedicated landing page will let you see what is delivering results – and what isn’t!
We can’t give a definitive quote on how long it takes to create landing pages. This is because so many variables are involved – it could range anywhere from 30 to 75+ hours.
A professional landing page design created completely from scratch will obviously take longer than one based on an existing web design template. Your current website design, the platform you use and many other factors will play a part – and that’s before you get to the needs of your campaign.
The needs of your target customers, your industry, the goal of your landing page and a lot more will have an impact too.
If you want to know more about the time it takes to design and build a high-converting landing page, speak to our web development team.
As with all aspects of excellent web design, there is no cookie-cutter approach to landing page design that guarantees success across every site.
This is why we tailor every landing page that we design to the needs of our client. However, there are some design factors that are must-haves for every page, so we make sure every landing page we develop ticks the following boxes:
The user experience (UX) of any web page can determine its success—landing pages are no different. Our web design team will consider the needs and expectations of your target audience when designing your page to ensure it is easy to use and delivers what they’re looking for.
An effective call to action will convince users to follow it, fulfilling the goal of your landing page. We’ll make every CTA on your page clear and compelling, in line with your tone of voice and engaging enough to convert.
Even though you want a landing page that is unique, engaging and eye-catching, you still need it to look at home on your site. Our landing page design service team will build a bespoke web page that fits your branding and slips seamlessly into your site, while also working to encourage visitors to convert.
Our custom landing page designs are built to turn casual visitors into committed customers. This includes informative, engaging and easy-to-read content that shows off your expertise and lets visitors see exactly why they can’t live without your product or service.
A landing page may be part of a larger marketing campaign, but that doesn’t mean it can’t support your website on its own merit. Our landing page designer will work alongside one of our SEO experts to make sure your web page impresses search engine algorithms as well as visitors.
We’ll research keywords and strategically place them across your landing page design, title tag and headings. We’ll also use internal linking, images and responsive design to meet the needs of search engine algorithms so that your landing page ranks well (and doesn’t undermine the SEO of the rest of your site).
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