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Does your business rely on local customers and clients? Then you need local SEO to put you on the map.
According to Google 76% of people who use their smartphone to carry out a local search will visit a physical location within 24 hours. Even more importantly, 28% of those searches will lead to a purchase. This makes local search engine optimisation (SEO) a vital part of any successful digital marketing strategy.
Local SEO will help show search engines exactly where you’re located to boost visibility to any customers searching for businesses in your local area. It will help build your business listing in the map pack so your business shows up on Google Maps.
In turn, these will help increase brand awareness and local search visibility to help bring more footfall to your business. Local SEO helps people find local services, and we can help make sure it is your business they find.
Our team of SEO experts can build a results-driven local SEO strategy that helps increase footfall to your website and your physical location.
If your business has a physical premise, then you need customers nearby to know all about it. Local SEO is all about making sure that search engine users find results that are relevant to their location. It ensures a searcher sitting in Nottingham sees results from the city around them rather than Notting Hill.
Whether you operate in a single location or across many physical stores up and down the country, we can set up and manage your listings, ensure it is updated with the latest features and entices searchers to step in your door.
As well as fully optimising your business listing on the search engine results page, we will build you an all-important location page. Whether you want to focus on your dazzling showroom or shops, we will put essential information front and centre on a dedicated page that establishes geographic relevance.
We can include a postcode finder, in-store features or even a virtual tour. We will make sure your on-site location pages pull their weight.
Local SEO Services That Get Your Business Seen
Technical SEO Services
No amount of high-quality content or careful keyword research will secure a high ranking on local search results if search engines can't navigate your clunky or slow-to-load site in the first place. Our Technical SEO team can peer into the inner workings of your website to make sure everything is optimised behind the scenes, from speedy page loading to a correctly configured site map.
Keyword Research
We'll carry out keyword research with a local focus, to make sure we're finding the search terms that get you noticed in your local area. We'll seek out all the location-specific keywords and phrases that your potential local customers are using, to make sure it's your business listing that they find on the results page.
Digital PR & Outreach
We can help you build valuable backlinks that show search engines your website is trustworthy and authoritative. Across local directories, businesses and news sources we can build you a local backlink profile to impress.
KLG had a goal to increase enquiry form submissions, build brand awareness, and continue to grow their market share.
Both types of SEO aim to improve the visibility of your website by increasing its ranking on search engine results pages for phrases your target audience is typing. The difference is that local SEO focuses on local search results, while traditional SEO works on a national (or even international scale).
If your business has a physical location or serves a specific geographic area, you could really benefit from local SEO. Whether you’re in the retail industry, hospitality industry or even if your company provides a service such as a medical practice, gym or law firm, if you rely on local customers then you need a local SEO strategy.
As with all SEO, it is impossible to put an exact time scale on local SEO. It involves several different steps and factors which could all be affected by the size of your business, your industry and the needs of your audience. To be successful, local SEO should be part of a larger overall SEO strategy too, which will increase the time it takes.
If you run a local business, then local SEO is a fantastic way to boost your local presence online. It will show Google the local relevance of your business as well as bring it to the attention of your local audience, boosting visibility and increasing targeted footfall.
For local businesses, local SEO is a vital part of an effective overall digital marketing strategy. Alongside technical SEO, content marketing and keyword research, our local SEO services will help potential customers find your website on search engines by making sure your web pages rank highly on local search results.
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