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According to Google 76% of people who use their smartphone to carry out a local search will visit a physical location within 24 hours. Even more importantly, 28% of those searches will lead to a purchase. This makes local search engine optimisation (SEO) a vital part of any successful digital marketing strategy.
Local SEO will help show search engines exactly where you’re located to boost visibility to any customers searching for businesses in your local area. It will help build your business listing in the map pack so your business shows up on Google Maps.
In turn, these will help increase brand awareness and local search visibility to help bring more footfall to your business. Local SEO helps people find local services, and we can help make sure it is your business they find.
Our team of SEO experts can build a results-driven local SEO strategy that helps increase footfall to your website and your physical location.
If your business has a physical premises, then you need customers nearby to know all about it.
Local SEO is all about making sure that search engine users find results that are relevant to their location. It ensures a searcher sitting in Nottingham sees results from the city around them rather than Notting Hill.
Whether you operate in a single location or across many physical stores up and down the country, we can set up and manage your listings, ensure it is updated with the latest features and entices searchers to step in your door.
As well as fully optimising your business listing on the search engine results page, we will build you an all-important location page. Whether you want to focus on your dazzling showroom or shops, we will put essential information front and centre on a dedicated page that establishes geographic relevance.
We can include a postcode finder, in-store features or even a virtual tour. We will make sure your on-site location pages pull their weight.
No amount of high-quality content or careful keyword research will secure a high ranking on local search results if search engines can’t navigate your clunky or slow-to-load site in the first place. Our Technical SEO team can peer into the inner workings of your website to make sure everything is optimised behind the scenes, from speedy page loading to a correctly configured site map.
We’ll carry out keyword research with a local focus, to make sure we’re finding the search terms that get you noticed in your local area. We’ll seek out all the location-specific keywords and phrases that your potential local customers are using, to make sure it’s your business listing that they find on the results page.
We can help you build valuable backlinks that show search engines your website is trustworthy and authoritative. Across local directories, businesses and news sources we can build you a local backlink profile to impress.
KLG had a goal to increase enquiry form submissions, build brand awareness, and continue to grow their market share.
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