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Our local SEO strategy boosted organic traffic and clicks leading to an impressive 84.88% increase in revenue YoY for Star Platforms.
Star Platforms is a leading provider offering powered access platform hire, sales and training to individuals and businesses across the UK. They have a reputation for providing high-quality equipment, alongside a strong focus on safety and customer service.
Prior to partnering with us, Star Platforms faced challenges in their online visibility, especially in local search. Additionally, their website’s usability, internal linking, and calls to action (CTAs) were not optimised to their full potential, resulting in missed opportunities to increase conversions.
We began by creating region-specific pages to target local keywords for both sales and hire, filling a crucial gap that competitors had already capitalised on. Over the course of 12 months, we optimised their blog, creating content around key terms to improve organic rankings and visibility. We also conducted a thorough internal linking and CTA audit, implementing changes that encouraged users to engage more with the site, improving conversion rates.
As part of our ongoing work, we identified areas for improvement in website usability, such as reorganising their training courses menu to make specific offerings more accessible and optimising the IPAF training page for a more user-friendly experience.
Our efforts delivered impressive results across both organic and paid media channels. On the organic side, Star Platforms saw a 84.88% increase in revenue YoY, 6.75% growth in organic traffic QoQ, and 15.53% more clicks YoY. Their click-through rate also improved by 21.42% YoY, showcasing the effectiveness of our strategies.
In terms of paid media, the client experienced a 280% rise in revenue YoY, with 230% more transactions and a 118% increase in conversions, underlining the success of our comprehensive approach to both organic and paid channels.
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