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When it comes to convincing online customers to commit to your business, the user experience (UX) of your website can be a deciding factor. A site that is simple to use with any important information readily available will encourage a purchase, while a jumbled mess that’s impossible to navigate is guaranteed to send potential customers rushing to your competitors.
But the flaws that complicate your website aren’t always easy to spot. An in-depth UX audit by our experts at The Digital Maze will combine usability testing and expert analysis to reveal the truth of your website’s user experience, pinpointing any niggles so your website delivers the best results it can.
Combining ‘heuristic evaluation’ and usability testing, our UX experts will assess the user interface of your website using the established principles of usability. We’ll draw on years of experience and specialist tools to evaluate your website and identify any usability issues.
Then we’ll deliver a UX audit report that is easy to understand, with any suggested improvements explained. We’ll make sure your site meets the specific needs of your customers, increase user satisfaction, build brand trust and even boost your conversion rates.
We’ll discover how your target audience interacts with your website through user testing. This includes a UX design review that examines page structure to see if your website is meeting the needs of your users.
We’ll evaluate your website against WCAG accessibility guidelines to make sure it is accessible to everyone, including users with disabilities or impairments. We’ll pinpoint any usability issues and suggest UX improvements that will make your site easy to use for everyone.
The content on your website is how visitors understand what your business is offering. We’ll check whether it shares enough detail about your offering while remaining clear and concise to encourage conversions.
We’ll look at the visual elements of your website to make sure it is appealing and user-friendly across all device types and operating systems. We’ll find design solutions for any issues we spot and supply annotated screenshots to demonstrate.
Page load speed, clickable elements and ease of navigation through menus all play a big part in how users experience your website. We’ll make sure the functionality of your website gives a smooth customer journey from arrival all the way through to conversion.
Our audit process includes a look into the analytics data behind your website using GA4 (formerly Google Analytics) to see how users interact with your website. This lets us spot any pain points customers are encountering so you can guide them back onto the path to conversion.
Find out how you can optimise your website so that it meets the needs and expectations of your target audience to offer the best possible user experience.
Improving the usability, accessibility and design of your website is a certain way to increase user engagement and encourage people to spend more time on your site. A UX audit will pick out any user pain points that are causing people to leave so you can address them.
A simple-to-navigate website that is full of useful content builds trust and credibility with users. This will improve your brand image so that you can stand above your competition.
After a UX audit, you’ll know how to give your customers the best possible user experience and increase engagement. This means users will stay longer and are more likely to convert on your site.
Better SEO Performance
As well as improving the experience on your site, implementing a UX audit can help you get more visitors to your site in the first place as a part of SEO. Search engines such as Google consider user experience a ranking factor so things like a quick site speed, clear architecture and structured data will make them view your site more favourably.
This can help you rank higher on search engine result pages, improving the visibility of your website and increasing your organic traffic.
Our team of UX experts have a wide knowledge of UX research and practice so we can spot the issues that are dragging down your website’s performance.
We’ll work with you to establish your business goals and user personas first so we can make sure our UX audit services meet your needs. We’ll take generalised UX theories and research and personalise them, tailoring your UX audit to serve your customers and website users.
From user surveys to tool-based testing, we’ll find out exactly how your website works and spot any areas for improvement so you can optimise your website to deliver the very best results.
UX audits typically take two forms: usability testing and heuristic evaluation.
With a heuristic evaluation, a usability expert will objectively assess a user interface against a set of commonly recognised usability principles (or heuristics). They do this using their own experience and expertise to spot potential usability issues.
Usability testing focuses on how standard users interact with the system. It’s carried out by observing how they use the system, as well as collecting their feedback. Usability tests will track the entire user journey, organically highlighting pain points and measuring task completion rates to gather both quantitative data and qualitative data about the user experience.
A comprehensive user experience audit combines both approaches to get a complete overview. With our UX audit service, we take an in-depth look into every aspect of your user experience.
It is difficult to give even a rough guide to how long a UX audit will take – one to four weeks is the nearest estimate you can get. This time scale includes carrying out a thorough UX audit and compiling your detailed report of findings and recommendations.
The exact time it takes will depend on the size and complexity of your website. Certain factors such as industry and target customers can also play a part.
If you’re looking for a UX audit and want a clearer picture of the costs you can expect, speak to our team today.
The letters WCAG stand for Web Content Accessibility Guidelines. They refer to a set of standards developed by the World Wide Web Consortium (W3C), developed as a framework to support accessibility.
They address several disabilities including visual, auditory, physical, speech, cognitive and neurological disabilities. Building a website using the WCAG can help you ensure your content is accessible to everyone.
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