Wetroom Materials is a trusted name in wetroom solutions, offering award-winning, easy-to-install products tailored for architects, house builders, and industry professionals.
Their brochure-style website serves as a hub for showcasing their expertise and solutions, rather than functioning as an eCommerce platform. With a strong reputation in the industry, Wetroom Materials sought to increase their online visibility and engagement with key audiences.
To help Wetroom Materials achieve their goals, we implemented a comprehensive digital marketing strategy that included:
We conducted in-depth keyword research to identify opportunities that aligned with their target audience’s search intent. We also refined meta titles, descriptions, and content for clarity, relevance, and impact.
We improved the quality of the content on the blog and key service pages to better address the needs of their customers and introduced strategic internal linking to guide visitors towards converting pages.
We spent some time enhancing the user interface and site navigation to ensure a better user experience and improved search engine accessibility. We also ran experimental campaigns (e.g. using A/B tested emojis in meta titles) adding a touch of creativity to improve click-through rates.
Our tailored SEO strategy delivered remarkable outcomes including a whopping visibility surge of 1330% over 20 months. Year on year there was a 12% increase in URLs featuring ranking keywords, broadening the site’s reach on search engines.
Our UX and navigation improvements managed to increase clicks on the site by 19% in just six months, and our content optimisation helped boost organic traffic to the blog by 18%, showcasing the power of high-quality content.
And our emoji experiment? We discovered that adding emojis to selected meta titles increased clickthrough rate from search results by an impressive 25%, proving that experimentation and creativity can go a long way in digital marketing.
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