TwentyCi

A Digital Journey to Achieve Quality Conversions

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Services Provided

  • Improve conversion quality
  • Improve website content

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The Puzzle

Out of the ordinary, we were tasked with adapting the strategy to focus on the quality of conversions. No vanity metrics allowed – what really matters to this savvy company is conversions that support its business goals.

We knew we could make a hyper-focused impact, so our innovative team reviewed the blend of digital marketing to support key services and messages. Getting the right response from the right audience was crucial.

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The Vision

Using a varied suite of digital marketing strategies and tactics, our innovative team maintained customer touchpoints and reached new audiences.

  • Our carefully crafted content calendar and SEO-optimised copy drove the organic traffic that matters.
  • We used sharp PPC targeting and smart remarketing to improve brand awareness and secure quality leads
  • Through email marketing, we supported the communication of industry knowledge and maintained relationships.

The Transformation

By targeting the right audience with the right message, in 2022 vs 2021:

  • Goal conversion rate has increased 144.61%
  • Goal completions have increased 168.86%

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