In July 2022, KLG Rutland approached The Digital Maze with the intention of transitioning their marketing agency partnership. As a digital transformation-focused agency, we follow a comprehensive approach when onboarding new clients.
At the outset, we prioritise gaining a holistic understanding of our clients’ businesses before delving into our expertise in digital transformation. So we embarked on a meticulous evaluation process.
Our team worked closely with KLG Rutland to figure out their business goals and explore how we could incorporate those objectives into an effective marketing strategy.
This phase entailed conducting in-depth consultations and engaging in discussions with key stakeholders at KLG Rutland. Through these conversations, we obtained valuable insights into their vision, challenges, target audience, and existing marketing strategies. We shaped this information into a tailored marketing strategy that would not only address their immediate requirements but also align with their long-term aspirations.
Our intention was, and always is, to ensure that our digital transformation initiatives seamlessly integrate with the broader business strategy, maximising their chances of success.
Paid Media
KLG had a goal to increase enquiry form submissions, build brand awareness, and continue to grow their market share. With these goals in mind we planned a strategy to utilise paid ads to drive more relevant traffic to the website and in turn decrease cost per form submission. We planned to combine this approach with a strong SEO & PPC strategy that supported their goals.
We implemented new display and search ads for Google, as well as search ads on Bing with a new budget. We also implemented Facebook Ads using a small budget, in order to be present on multiple platforms to build trust and brand awareness.
Through this new PPC strategy, KLG saw:
Organic Search
Before we began work on the SEO strategy, we completed an in depth SEO audit, and actioned where needed. We also work on the blog, where we optimise existing blogs and upload one new blog a month written and optimised by our inhouse team. You can see an example here, and here!
After we implemented a new organic SEO strategy, these were the fantastic results:
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