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Well-optimised and targeted paid search marketing can be a rapid way to boost the visibility of your business. But it can also be costly. Fail to manage your pay-per-click campaigns carefully and you can end up paying out for ads that don’t deliver conversions, targeting the wrong keywords and chasing irrelevant traffic.
However, not everyone can justify the cost of a paid search marketing account manager who knows how to avoid these pitfalls. Our pay-per-click training lets your team access the basic knowledge they need to improve your campaign performance without committing to a dedicated account manager.
Our Pay Per Click (PPC) training shows you how to target, evaluate and improve your PPC campaigns so you can drive relevant traffic to your website without wasting your budget.
From setting up your account, structuring your campaigns and writing effective ad copy, to making bid adjustments and managing bid modifiers, we’ll shine a light on every step you need to take to make sure your team can find the path to success.
Our expert PPC team has decades of industry experience and plenty of PPC knowledge to share. We’re also a Google Premier partner, so you can be confident we will stay up-to-date with changes to the Google Ads platform and always share the most recent information.
If you’re looking to run profitable PPC campaigns outside of Google Ads, Performance Max and Google Shopping, our team can help with training on other PPC platforms too including paid social ads and Bing ads. Whatever platform you run your PPC ads on, we can help you improve your campaign management and get the most from your budget.
We’ll tailor our PPC courses to your unique business goals, industry and customer group to make sure you get the essential skills that are relevant to you. We won’t waste time giving generic advice. We’ll simply share tips and techniques that can help your business meet your objectives.
Want to give a whole team the PPC skill set they need to streamline a paid search campaign? We can run bespoke group PPC training for teams of any size. We’ll tailor the training to your business’s needs so you only need to worry about learning relevant information without getting overwhelmed.
Some people learn best without distractions, so we offer one-to-one PPC training customised for your business. Whether you are looking to update your knowledge, fill in some gaps or learn PPC from scratch we can deliver training that meets your needs.
If you’re running a digital marketing event, our PPC team can deliver talks and seminars on all kinds of paid search subjects. We’re experts in our industry, and always keep our PPC knowledge up to date, so you can offer your attendees an experience they value.
The depth of our PPC team’s skills means we can offer training on every aspect of paid search marketing. This includes:
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