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The keywords you weave into your website determine which searches your business appears in and how high it ranks on the results page. Use the right ones, and you increase the visibility of your website and drive organic traffic. Use the wrong ones, and your business can end up buried in the depths of the search results, never to be seen – let alone visited.
But picking out the perfect keywords isn’t easy. You need to find the search terms your target audience is using, including regional differences, industry jargon and even trends. You need to find keywords that balance competitiveness and search volume so you don’t get lost among your competitors.
You need a team of keyword research specialists who have the experience, skills and access to the right tools to find the keywords that speak to search engines – and your customers.
That’s where we come in…
Every day, 15% of searches carried out on Google use new keywords. As searchers’ options, interests and wants evolve, so does the language they use. We can help ensure your SEO evolves with them.
Our SEO consultants will use detailed analysis to find new keywords you’re missing out on to help you draw more qualified traffic to your website and improve your organic reach.
We have access to all the latest SEO tools, including industry-standard keyword tools like SEMRush, Ahrefs and Keyword Finder. This means our keyword research process is always in-depth, taking advantage of similar keywords, NLPs, SERP analysis and topic clusters to find those special keywords that really speak to your customers.
We’ve been working with businesses just like yours for years, helping them shine the spotlight on their websites. During our extensive experience as a keyword research agency, we’ve helped both B2B and B2C brands in various industries including some fairly tricky niches!
Our keyword research services are the backbone of our SEO services but we can also produce a keyword research document as a one-off project if you need targeted help. Whether you’re looking for local or internal SEO keyword research, or simply looking to set out your content strategy, our digital marketing team can help you find you speak your customers’ language.
The eCommerce sector is competitive, and even in a niche market, you might struggle to stand out. We specialise in eCommerce SEO which means we know what search engines want to see from your website before they promote it to customers.
Conducting keyword research is only part of a successful SEO strategy. Our technical SEO services take a look behind the scenes of your website to ensure it loads quickly, is mobile friendly and that search engines can find their way around it.
An endless list of shoehorned-in keywords is not enough to charm search engines into ranking your website highly. We’ll deliver content that showcases your expertise and proves your authority so you can engage readers and earn a higher ranking on the search engine results page.
Effective keyword research formed the foundation of our work with Wetroom Materials, who were struggling to achieve the online visibility that their industry-trusted brand deserved. We improved and retargeted their content based on more relevant keywords to give their website an astounding 1330% increase in visibility.
With the help of the latest industry tools, and our own curiosity, we’ll delve deep into the world of keyword data, considering search results, monthly search volume, search intent, competition and relevancy until we reveal keywords that speak to both potential customers and search engine crawlers.
We’ll bring together the results of our research in a comprehensive keyword report. This is the knowledge we’ll rely on to guide your website copy, find effective page titles and create new pages. It is the basis of your entire SEO strategy.
Search is ever-evolving so we treat your keyword research as a living document and return to it regularly. We’ll review it in line with keyword trends, performance and shifts in the search landscape. We’ll spot any new potential search terms and take advantage of new opportunities so your website can achieve its full potential.
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