Google Partner
The Drum

Award-winning PPC Agency Derby

Using paid search to get results you thought you could only imagine

Pay Per Click services; expertly delivered

Highly targeted, data-driven and results-focused, our PPC campaigns have helped hundreds of businesses succeed online. We’ll help you boost sales, increase leads, and reduce wasted spend, getting your products or services in front of the right people, at the right time, right when they’re ready to convert.

Let us show you the way to bigger returns for less budget.

Google premier partner

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Why Choose The Digital Maze as Your PPC Agency?

With over 30 years’ experience in running PPC campaigns, our Derby-based paid search team have worked with businesses of all shapes and sizes and from all areas of industry. We craft strategies that blend a data-driven approach with a spark of creativity to deliver clicks that convert.

From keyword research and bidding strategy to enlisting the assistance of the copy team to create conversion-driven landing pages specifically for your PPC traffic, our award-winning team will transform your:

We Don’t Take a One-Size-Fits-All Approach With Our PPC Management Services

PPC advertising is about more than just Google Ads and Microsoft Ads. We take a holistic approach to your PPC strategy, ensuring we find the best platforms and target audiences for you.

With search ads, paid shopping ads, social media, display advertising and retargeting all potential options, paid search gives you the opportunity to reach your target audience where they spend their time and where they’re looking for your products or services.

We’ll work closely with you from day one to find out what that looks like for your business.

Google premier partner

Google Ads Certified

We’re Google Premier Partners, which means we’re among the top-performing agencies in the UK for Google Ads. All of our PPC team members are Google Ads certified and work across Search, Shopping and the Google display network.

 

Microsoft Partner Badge 2024

Microsoft Elite Partner

We’re also a Microsoft Elite Partner, meaning our clients benefit from our direct line to Microsoft Ads best practices and support. Our PPC experts work with you to make the most of Microsoft Ads (including Bing advertising), putting your ads in front of people searching for your products or services.

Our Reviews Speak for Themselves

⭐️⭐️⭐️⭐️⭐️ 4.8

“Highly recommended team and company with an excellent methodology and way of working. A really down to Earth bunch with their heads screwed on, focusing on a great end product that isn’t bells and whistles for the sake of it.”

⭐️⭐️⭐️⭐️⭐️ Sano Physiotherapy

“We have been working with The Digital Maze across several projects, including PPC, SEO and web design… I’d highly recommend The Digital Maze for any marketing activity that needs outsourcing to an agency – although the relationship feels more like an extension of our in-house marketing team.”

⭐️⭐️⭐️⭐️⭐️ Umbrella.co.uk

They’re top-notch in communication, deliver exceptional service, and consistently nail the results.  Couldn’t be happier with the outcome—highly recommend!

⭐️⭐️⭐️⭐️⭐️ Ben’s Cookies

Our PPC Services

We deliver data-driven ppc campaigns for businesses in Derby, Nottingham and throughout the East Midlands. Whether you’re looking to enhance your online presence, boost eCommerce sales, or engage your audience on social media, our expert team is here to help you achieve outstanding results. Explore our range of PPC services designed to elevate your brand and drive meaningful growth.

 

Paid Search

Increase your online visibility and drive targeted traffic to your website through strategic keyword bidding and ad placement on search engine results pages.

Get in touch

Shopping Ads

Maximise your eCommerce sales by showcasing your products directly in search engine results, attracting potential customers who are actively looking to make a purchase.

Google Shopping Ads Services

Social Media Advertising

Reach and engage your target audience on popular social media platforms through visually appealing and targeted advertisements, driving brand awareness, traffic, and conversions.

Paid Social Advertising Services

Display Advertising

We’ll build captivating display campaigns from start to finish, extending your reach beyond search engines. We’ll place visually appealing banners and ads on relevant websites, reaching a wider audience and increasing brand exposure.

Display Advertising

PPC Audits

Ensure the effectiveness and efficiency of your PPC campaigns by conducting comprehensive audits that identify areas for improvement, optimise your budget allocation, and maximise your return on investment.

PPC Audit Services

PPC Training

Upskill your team with our tailored PPC training. We’ll deliver bespoke training that offers all the knowledge and skills you need to run successful PPC campaigns – from essential foundations all the way up to expert-level mastery.

PPC Training

Landing Page Design

Capture the attention and interest of your website visitors with engaging and conversion-focused landing pages, designed to maximise conversions and improve your overall PPC campaign performance.

Landing Page Design

Trusted, Tailored Strategies for Specialist Sectors

With years of hands-on experience and long-term client partnerships, we’ve helped brands across key industries grow smarter, scale faster, and stay ahead.

PPC for Home & Garden Brands

We help turn Home & Garden brands into household names, with smarter search strategies, intuitive user experiences, and scalable digital campaigns. Whether it’s improving visibility or increasing conversion, we’re trusted by businesses who want long-term performance, not short-term fixes.

Explore Home & Garden PPC


 

Lifestyle Brands

Fashion, wellness, fitness, and beyond – lifestyle brands choose us for creative campaigns that connect, convert, and grow their business. Our flexible, strategic approach makes us a reliable partner for brands ready to stand out and scale up.

Explore Lifestyle Brand Marketing

D2C Businesses

Direct-to-consumer brands need more than clicks – they need conversions, repeat business, and brand loyalty. That’s where we come in. We support D2C businesses with integrated strategies designed to drive sustainable growth and commercial outcomes.

Explore D2C Marketing


 

SaaS Brands

From first click to forever customers, we help SaaS brands grow smarter by driving qualified traffic, increasing signups, and turning trial users into long-term subscribers. With deep expertise in performance marketing and CRO, we deliver scalable strategies that keep the funnel flowing and your growth compounding.

Explore SaaS Marketing


 

Service-Based Businesses

We specialise in helping service-based businesses turn intent into action. From lead generation to local search strategy, we support businesses that rely on trust, visibility, and results, and we’re right there with you, every step of the way.

Explore Service Industry PPC

Feeling Inspired?

Ready to Boost Your Revenue with Targeted Leads? Let’s Get Started!

Get in touch

Our Approach to PPC Management

Account audit

We’ll dig deep into your paid search accounts across the web, whether that’s Google Ads, Microsoft or paid social. We’ll look at account structure, keywords, audience targeting, location targeting, ad copy, creative, landing pages and more to get a full picture of your PPC presence and identify the areas for improvement.

Campaign setup

Once your audit’s complete, we’ll get started on transforming your account, either working with your existing campaign structure or building new campaigns. We’ll use extensions, smart bid management and audience targeting to ensure your ads show for the right keywords, in the right places and at the right time. We can also showcase seller ratings, special offers, pricing and more.

Campaign results

We’ll create a bespoke Looker Studio report for you, which you’ll receive each month, showing results like you’ve never seen before, and offering expert insights and recommendations for further performance improvements.

We recently showed a client how we achieved a dazzling 69% boost in revenue year-on-year via their Google ads and doubled transactions via all paid media.

Test & learn

Once your paid search campaigns are live, that’s not the end of the story. We’re constantly testing new approaches, copy and creatives and tweaking bids, audiences and locations to ensure you continue to get the best return on ad spend (ROAS). Your PPC performance can even help make your other marketing channels more effective!

Conversion rate optimisation (CRO)

Your ads are just part of the story. If your visitors are clicking through to your website and finding a confusing, slow or frustrating experience once they get there, they’re likely to click back out as quickly as they came in. We’ll make sure your landing pages are delivering on the promises of your ads, with clear calls to action and compelling copy, to improve conversion rates and increase leads. We can also conduct A/B testing and build bespoke PPC landing pages if needed.

The Benefit of a PPC Management Agency and a Digital Marketing Agency in One

We stand apart from other paid advertising agencies because we can bring together PPC specialists with experts in other areas of digital marketing. This lets us blend the fixed-term boost of a paid ad spend with the ongoing lead generation of SEO for long-term business growth.

Our Derby-based team unite search, content marketing, web development, design and social media management to craft a marketing strategy that will achieve astonishing results for your business.

 

Pay-per-click FAQs

No, but they do work incredibly well together!

If you want to ensure your brand shows up at the very top of the search results pages and in the non-paid-for section to generate both paid and organic traffic, PPC and SEO are the perfect match.

While SEO focuses more on long-term gains, PPC and SEO are the perfect match. Combining paid search with SEO gives you the opportunity to show up more than once in the search results, giving you more chances of gaining a click through to your site. In addition, the learnings you gain from each channel can be carried across, like using your best-performing ad copy in title tags and meta descriptions!

Combining a PPC campaign with SEO can help you generate leads both online and offline – and as a full-service digital marketing agency, we can help you with both!

Simply put, better results than you’re getting now.

While no one can guarantee exact revenue or performance, our approach is based on data, experience, and proven strategies. Your results will also depend on factors like website quality, market demand, pricing, and other marketing efforts.

What we can guarantee is honest feedback, data-driven insights, and a clear assessment of your potential success. With regular reporting, if we believe we can improve your performance, we’ll show you exactly how.

Once the paperwork is sorted, you’ll be introduced to your dedicated PPC manager, who will take the time to understand your business, goals, and everything needed to set your campaigns up for success.

The kick-off phase typically takes a couple of weeks, during which we will:

  • Gather key information that could impact your PPC performance.
  • Set up new tracking for accurate reporting.
  • Present our strategy recommendations and start building your campaigns.

Once everything is signed off, we launch, monitor, and refine – ensuring your ads deliver the best possible results from day one.

At every stage, we make sure you’re in the loop. We’re all about collaboration – your goals, your vision, and your feedback drive the strategy. From the initial brainstorming and strategy sessions to ongoing updates and performance reports, we’ll keep you engaged and informed. Your input isn’t just welcome – it’s essential to the success of your campaigns!

Absolutely! Our team are highly experienced in crafting catchy and compelling ad copy. We also have an in-house design team who can assist in creating assets such as images, videos and landing pages for your campaigns, just one of the benefits of working with a full-service digital marketing agency!

Your regular reports are designed with your business in mind, so what they contain will be agreed between you and your account manager early on, and can be refined to ensure they deliver the insights that matter most to you. Typically, however, your reports might include:

  • Key Metrics: Performance data like impressions, clicks, conversions, and cost-per-click.
  • ROI Analysis: Insights into how your ads are driving revenue or leads, ensuring your budget is working effectively.
  • Recommendations: Actionable insights to optimise your campaigns and boost performance.

We’ll break down everything clearly and ensure we meet regularly to discuss the results and next steps.

We require a minimum commitment of 3 months. Thereafter, you will continue on a 3 month rolling agreement.

Still have questions?

We’re here to help! Contact us and we’ll get back to you as soon as possible.

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