J3 Advisory, a specialist in insurance and risk management, partnered with us to enhance their lead generation through paid advertising.
Needing to boost their lead generation efforts, J3 Advisory’s existing paid search campaigns were not delivering the desired volume of high-quality leads, necessitating a strategic overhaul to improve performance.
We designed and managed well-structured PPC campaigns on both Google Ads and Bing Ads, focusing on targeted demographics and geographic regions most relevant to J3 Advisory’s services.
We used advanced bid management techniques to maximise ROI, adjusting bids based on performance data to ensure cost-effective lead generation.
We implemented various ad extensions, such as call extensions and site link extensions, to enhance ad visibility and provide additional ways for potential clients to engage.
We regularly monitored campaign performance and made data-driven adjustments to optimise ad spend and improve lead quality.
J3 Advisory needed a data-driven strategy to turn things around, increase lead volume, and improve overall lead quality.
By employing a PPC strategy focused on improving their Google and Bing Ad campaigns, we were able to achieve an outstanding 102% increase in leads as well as lowering their CPA significantly, by 88%.
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