J3 Advisory

• Campaign Structure: Designed and managed well-structured campaigns on both Google Ads and Bing Ads, focusing on targeted demographics and geographic regions most relevant to J3 Advisory’s services.
• Bid Management: Utilised advanced bid management techniques to maximise ROI, adjusting bids based on performance data to ensure cost-effective lead generation.
• Ad Extensions: Implemented various ad extensions, such as call extensions and site link extensions, to enhance ad visibility and provide additional ways for potential clients to engage.
• Continuous Monitoring and Optimisation: Regularly monitored campaign performance and made data-driven adjustments to optimise ad spend and improve lead quality.

J3 Advisory needed a data-driven strategy to turn things around, increase lead volume, and improve overall lead quality.

By employing a PPC strategy focused on improving their Google and Bing Ad campaigns, we were able to achieve an outstanding 102% increase in leads as well as lowering their CPA signficantly, by 88%.