Home / Sectors / Marketing for the Home & Garden Industry /
With over 15 years of eCommerce & SEO experience in the home & garden sector, we know exactly what’s needed to boost your visibility and sales.
From kitchen appliances to garden furniture to home decor and everything in between, we’ve delivered outstanding results for dozens of home and garden businesses.
See what we can do for you.
With a strong track record in the Home & Garden sector, we know how to connect your brand with an audience who cares about your products. Our tailored SEO and eCommerce strategies help you stand out in a highly competitive market
From growing organic revenue by over 400% to transforming visibility for niche retailers, our proven strategies help businesses like yours dominate the search results and convert traffic into loyal customers.
In a large, fast-moving and highly competitive sector, it can be hard for businesses to stand out from the crowd. Whether you’re a landscape gardener, interior decorator or ecommerce store owner, appearing high up in the search results can make a huge difference.
Your customers will often turn to the web when it comes to home and garden inspiration, whether they’re looking for a new patio furniture set or for someone to install new windows and doors. So, there’s a significant amount of search volume for home and garden queries… but also plenty of competition to match.
If you’re not ranking for keywords that show high purchase intent, it’s likely your competitors are, and you’re almost certainly losing out to them on sales. Finding the right keywords and ranking opportunities (and creating content to satisfy them) is vital for standing out in a crowded market.
The home and garden industry is highly seasonal, whether it’s getting your garden ready for summer or preparing for a spectacular family Christmas. SEO lets you plan ahead, so your content and products rank when interest spikes. With the right strategy, you can dominate during peak sales periods and keep things ticking over during quieter months with evergreen content.
Great SEO doesn’t just boost rankings: it builds trust. Over time, your site gains authority, visibility and backlinks, all of which help keep you competitive in a crowded market.
Brick-and-mortar stores benefit too
If your business has a physical presence or you operate within a particular service area, SEO can help you attract local customers. Buyers will often research online before heading to a store, or will compare reviews for local services. Having well-optimised Google and Bing Business Profiles, collecting customer reviews, building links within your community and creating relevant local content on your website will all boost your presence when customers are searching for a product or service in your area.
A technically sound website is the foundation of SEO. Without this, your pages may struggle to rank, and you may find you’re offering a bad user experience for your visitors. Our technical SEO specialists will audit your website and identify the issues that are standing in your way, and then we’ll provide you with a plan to fix them
We craft compelling, well-optimised content that speaks directly to your customers’ needs. Whether it’s product and category pages that lead shoppers to purchase, service pages that clearly communicate your value, or supporting content that answers key questions and builds trust, we take care of it all. Our team combines in-depth research with smart optimisation to create copy that not only ranks but converts.
If you’re an e-commerce business, you’ll know that running an online store comes with its own unique challenges. We’ll help you tackle these head-on, with recommendations for optimising category and product pages, creating supplementary content (e.g. how tos, user guides, etc) and optimising for organic shopping results.
You want to be found when someone’s searching for “[your business] near me” or “[your business] in [location]”. That’s where local SEO comes in. We’ll create location pages, suggest strategies for getting reviews and optimise your business profiles across the web, helping your customers find you when and where it counts.
Keyword research underpins all of our content strategies. By analysing keywords, search results, search intent and competition, we can identify opportunities for you to rank for the queries your customers are searching for, at every stage of the funnel.
Sign up to The Digital Maze Newsletter
