A recent rebranding meant Parkacre required a new website, as well as migrating their site to a new domain.
The existing site didn’t suit their updated brand identity and lacked the requirements and functionality necessary for their growth. The redesign aimed to create a modern, user-friendly site that better reflected their brand and provided an improved experience for their customers.
In addition, a key bespoke feature was the creation of a custom ingredients database to allow users to easily search and filter through their extensive product offerings.
The Vision
Our goal was to deliver a site that was not only visually appealing but also highly functional, offering an unparalleled user experience – all of this whilst facilitating a smooth transition to their new domain.
Our experienced web designers worked closely with Parkacre’s content and marketing team to ensure the new design would amplify Parkacre’s new look, visuals and messaging, and speak more effectively to their audience.
One key challenge created by the site migration was to cut down the content (and number of pages), whilst still keeping as much key information as possible. With careful planning and collaboration, we developed an intuitive layout that preserved key information whilst delivering a streamlined experience for users.
The Transformation
Parkacre’s website makeover shows how a fresh design and new brand can help amplify a new brand.
We successfully transitioned their site to a new URL and refreshed its look to align with their updated image. The new design simplifies navigation by reducing the number of pages and includes a specialised ingredients database for clearer product information.
The result is a modern, user-friendly website that enhances Parkacre’s presence as a leading global pharmaceutical company, showcases their brands and better engages their audience.
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