Google Partner

PPC Ads Management for Home & Garden Brands

Drive qualified traffic, reduce wasted ad spend, and turn clicks into loyal customers with expert pay-per-click management

With over 15 years of experience running high-performing PPC campaigns for home & garden brands, we know what it takes to drive traffic, conversions, and ROI.

From DIY retailers to home decor brands, we’ve helped businesses across the home and garden sector boost visibility, reduce wasted spend, and scale smarter across Google, Shopping, and Paid Social.

See what our PPC expertise can do for your business.

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Why Choose The Digital Maze?

With a strong track record in the Home & Garden sector, we know how to get your products in front of the people most likely to buy them. As a Google Premier Partner and Microsoft Elite Partner, our tailored PPC strategies ensure your brand stays visible where it matters most.

From increasing ROAS by over 400% to driving six-figure revenue growth, our paid search results speak for themselves. Whether you’re launching a new product or service, running a seasonal campaign or wanting to grow your ecommerce store, working with The Digital Maze is a fast route to sales and revenue growth.

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  • 15+ years partnering with Home & Garden brands.
  • Proven track record of increasing online revenue through data-led marketing strategies and creative campaigns.
  • Extensive development and marketing experience with platforms like WordPress, WooCommerce & Shopify.
  • Google & Bing Ad Certified

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Why PPC Matters for Home & Garden Brands

For home and garden brands, timing and visibility are everything in this highly competitive and fast-moving sector. From seasonal peaks in garden furniture sales or planning for Christmas, to year-round demand for tools, home decor or kitchen appliances, customers will actively search, compare and buy online.

PPC (pay-per-click) advertising puts your brand in front of the right people at exactly the right time.

Turn Search Intent into Sales

Paid search lets you capture customers who are ready to click that button and buy. Whether Google Shopping, paid search ads or social media ads, PPC puts your products or services front and centre when people are looking for what you sell.

Our highly targeted paid search campaigns match that high purchase intent with your products or services, ensuring you don’t just get more clicks, you get the right clicks.

Meet Your Customers Where They Shop

Today’s customers don’t just browse one channel. They’ll research, browse and compare across search engines and social media, so you need to be visible at every stage of the buyer journey.

Our PPC strategies span Google and Bing Search, Shopping Ads, display advertising, remarketing, YouTube and social, aligning your product feed messaging and ad creative with your audience’s expectations at every touchpoint, and ensuring you’re targeting the right users in the right spaces.

Grow Your Business Without Wasting Ad Spend

Home & Garden is a crowded and competitive market, so it’s vital to make sure your ad spend isn’t being wasted. We’re continually optimising bids, budgets, audience targeting, keywords and creative to drive down your cost per acquisition (CPA) while improving ROI.

With powerful tools like MoveTrigger, we can tailor ads based on customer behaviour, real-time triggers, and product interest, so your ads (and your business) are always one step ahead.

Ready to cut wasted ad spend and grow faster? Let’s build a PPC strategy that works as hard as you do.

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Home & Garden PPC Services

Paid Social Media

Connect with customers on the platforms they use daily. With powerful targeting on Facebook and Instagram, we help you boost brand awareness, expand your reach, and engage users in a space where they’re most receptive.

Digital Advertising

Build brand awareness and re-target interested users with smart display ads. We create data-driven, eye-catching and compelling campaigns across Google Display and other platforms to drive traffic and reach new, relevant audiences.

Google Shopping Management

Maximise product visibility and boost sales with expertly managed Google Shopping campaigns. We’ll optimise your product feed, making sure all the information is in place, and we’ll use performance data to refine targeting and drive conversions.

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Our Approach

Every PPC campaign is different, just as every business is different, however our paid search projects usually cover the following stages:

Audit

We’ll conduct a full audit of your PPC account, looking at your existing strategy, ad groups, ad copy and keywords, as well as any creative assets you may have. We’ll identify any issues and develop a clear strategy and roadmap designed to address them.

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Campaign Setup

Once your audit is complete, we’ll get to work setting your account up for success. Depending on what the audit reveals, we will either optimise your existing campaigns or set up completely new ones. We’ll create new ad groups, write targeted copy, enable ad extensions and design bespoke landing pages designed to convert.

Reporting

We’ll provide detailed reporting in the form of a real-time report dashboard tailored to your goals and objectives. We’ll also schedule regular calls and meetings to discuss your progress, so you’ll always be up to date on activity and progress.

Testing & Learning

We are constantly testing and learning when it comes to paid search. We’ll use the data we collect to inform future campaigns, conduct A/B testing and review search queries to make sure we’re targeting the right keywords and not wasting money on the ones you don’t want to appear for.

FAQs

You’ll start to see results from PPC almost immediately, but the real improvements will be seen after a period of six weeks to three months – once your campaigns have had enough time to gather data. To get the best results, we’ll use this campaign data to continuously refine and optimise your paid ads, looking at keywords, budgets, creative, audiences and more.

While no one can guarantee exact revenue or performance, our approach is based on data, experience, and proven strategies. Your results will also depend on factors like website quality, market demand, pricing, and other marketing efforts.

Absolutely! We have an in-house design team who specialise in user experience (UX) and conversion rate optimisation (CRO). They will work with you and your PPC account manager (and, if needed, our development team) to ensure that your landing pages deliver the smoothest experience possible for your visitors.

This could be actions such as ensuring pages match your ad copy and keywords, adding or optimising calls to action, and removing any unnecessary noise, so that the path to conversion is as smooth and seamless as it can be.

Your reporting dashboard will be tailored to you, so what it contains will be agreed between you and your account manager early on. However, it can be refined to ensure it delivers the insights that matter most to you. Typically, however, our reports include:

  • Key metrics: performance data such as impressions, clicks, conversions, and cost-per-click.
  • ROI analysis: insights into how your ads are driving revenue or leads, ensuring your budget is working effectively.
  • Activity summary: an overview of the work done to provide context to performance
  • Recommendations and upcoming work: actionable insights to optimise your campaigns and boost performance.

We’ll break down everything clearly and ensure we meet regularly to discuss results and next steps.

We’ll use performance data, your own business knowledge and industry trends to plan ahead for key peaks such as spring gardening, summer outdoor living, Black Friday deals, and Christmas, ensuring your ads show when demand is highest.

Of course! Whether you’re selling patio sets or offering landscaping services, we’ll tailor your strategy and targeting to your customer type and buying journey. For service area businesses and physical stores, we can also use geographical targeting to ensure your ads are only showing in relevant areas, so you’re not wasting money on clicks from customers you can’t serve.

For Google Shopping to work, you need comprehensive and up to date information in your product feed. We’ll identify any missing information and ensure this is in place. We’ll also optimise product titles, categories, attributes and images for maximum visibility and relevance, helping your listings stand out and convert.

Ready to transform your paid media campaigns?

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