Search isn’t just about Google any more
Get the first-mover advantage with expert paid search management
ChatGPT Ads have arrived in the UK. That means your customers are seeing them. Make sure they’re seeing YOU with expert paid AI ads management from The Digital Maze. We’ll help you get ahead of the game – testing, learning and collecting data while the auction is cheap, and your competitors are still catching up.
ChatGPT Ads are OpenAI’s entry into the paid search market. They’re paid ads that appear when a user carries out a search using ChatGPT’s search engine. Users will generally see them underneath a relevant search, where they are clearly labelled and distinct from the “organic” response.
Over 800 million users access ChatGPT each week worldwide – that’s a massive potential audience for your business.
Unlike traditional paid search ads, where you target visitors using keywords, ChatGPT Ads are based on intent. AI search users are often comparing, exploring their options, thinking – and that’s when you want to be reaching them with the answer to their problem. You want to become part of those conversations, naturally – ChatGPT Paid Ads let you do just that.
ChatGPT Ads work differently from traditional paid search ads, although there are some similarities:
However, unlike regular search ads, you target based on intent and context, rather than keywords. You can describe topics, questions and audience needs to target the conversations you want your brand to be part of. By setting these context hints at the ad group level, you target your advertising accordingly.
Also unlike other types of paid search ads, inventory is scarce – only one ad is shown at a time. And OpenAI’s platform can’t optimise yet for conversions, as Meta and Google can, so, as your ChatGPT advertising agency partner, we manage bid adjustments manually.
“ChatGPT Ads is an exciting new prospect. Both for advertisers and for the race towards AI dominance. If ChatGPT can make ads profitable, they will be the first to do so. There is a lot of opportunity for both advertisers and AI users. Currently competition is low and the cost per click should be at its lowest, much like the early days of Google Ads.”
Emlyn Dennis, PPC Lead
All our paid search projects start with a call or meeting with you, where we get to know your business, your goals, your target audience and your competition. This helps us understand your search landscape and the market you operate in.
We’ll audit your existing paid search activity to see exactly where ChatGPT Ads could fit in. We’ll look at your audience and the questions they’re asking, existing copy, landing pages and more to determine where the opportunities lie.
Based on our initial audit, we’ll formulate a strategy tailored entirely to you. We’ll set up your account in your OpenAI Ads Manager (if you don’t have one already), and we’ll take care of campaign setup, intent mapping, copywriting and landing page creation for you.
Once your ChatGPT Ads are live, we’ll continuously monitor performance, learning all the while. We’ll use our learnings to test and iterate your ad copy, landing pages and more. As only relatively few businesses have launched on ChatGPT Ads, this will give you a head start on learning what works – and what doesn’t – in the new world of paid AI ads.
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