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Email Marketing Derby

Grow your Lifetime Value

Whether supporting SEO, PPC and web activity or running as a standalone channel, our email marketing services are built to deliver measurable, sustainable growth.

Email marketing is one of the most effective ways to grow revenue from the traffic you’re already working hard to generate. When done properly, it builds stronger customer relationships, encourages repeat purchases, and increases lifetime value over time. It’s not about sending more emails. It’s about sending the right messages, to the right people, at the right moments.

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From First-time Visitors to Loyal Advocates

At The Digital Maze, we treat email marketing as a core part of a wider growth strategy. We help you turn first-time visitors into subscribers, subscribers into customers, and customers into loyal advocates. By combining thoughtful strategy, clear segmentation, conversion-focused copy and ongoing optimisation, we create email campaigns that support long-term performance, not short-term spikes.

Email Marketing Sequencing

Plan

Each month starts with a clear plan. We review performance from the previous period, align on priorities, offers or campaigns, and agree what success looks like. This keeps email activity focused on revenue, not just volume.

Build

We write the copy, design the emails, set up segmentation and define automation where appropriate. Every message is built around audience intent, lifecycle stage and commercial goals.

Wormhole

Review & Refine

You review and approve the emails before they go live. We apply feedback, QA everything thoroughly, and make sure each send is on-brand, compliant and conversion-ready.

Send & Monitor

Emails are deployed, performance is monitored closely, and early signals are tracked. We keep a close eye on engagement, clicks, conversions and unsubscribe rates.

Learn & Optimise

Insights feed straight into the next cycle. We test, refine and improve continuously, increasing performance month by month and strengthening long-term customer value.

Why Email Marketing Matters

Email remains one of the most effective channels for driving long-term, sustainable growth. When used strategically, it delivers strong commercial returns while strengthening customer relationships over time.

On average, email marketing generates around £36 for every £1 spent, making it one of the highest ROI channels available. It also plays a critical role in retention, with existing customers converting at rates of 60–70%, compared to 5–20% for first-time visitors arriving via other channels.

Segmentation is where performance really improves. Targeted email campaigns account for up to 58% of total email-driven revenue, with open rates around 30% higher and click-through rates up to 50% higher than generic sends. That’s why we focus on relevance, timing and intent, not just volume.

£30–£40 returned

For every £1 spent

2–3x higher

Existing customers convert more

25%

Of total eCommerce revenue

Our Email Marketing Modes

Our email marketing services are delivered on a monthly retainer, giving you the flexibility to scale activity up or down as your business grows. Each package is designed around performance, retention and long-term value, with clear deliverables and ongoing optimisation built in.

Retention Foundations

Our Retention Foundations email marketing package is designed to help you establish a consistent email presence and start generating value from your existing database. We focus on clear messaging, well-designed templates and reliable delivery, supported by basic list management and reporting. It’s a simple, effective way to build stronger customer relationships and lay the groundwork for long-term retention and growth.

  • Email marketing strategy setup and initial planning
  • Branded email template design within your chosen platform
  • Up to 1–2 email campaigns per month
  • Campaign copywriting and email design
  • Basic list management and hygiene
  • Manual campaign scheduling and deployment
  • Performance reporting covering key metrics
  • Ongoing optimisation

 

£500 /month
All prices exclusive of VAT

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Lifecycle Engine

Our Lifecycle Engine package is designed for businesses ready to move beyond one-off campaigns and start building structured customer journeys. It focuses on using data, segmentation and automation to deliver more relevant messages at key points in the customer lifecycle, from welcome and nurture through to re-engagement. By combining smarter targeting with ongoing optimisation, this package helps improve conversion rates, increase repeat purchases and drive stronger lifetime value from your email marketing.

  • Everything included in the Retention Foundations package
  • Up to 1–2 core email campaigns per month
  • Behaviour-led logic, with tailored messaging triggered by actions or inaction
  • Abandoned basket and re-engagement email flows
  • CRM and platform integrations to support segmentation and automation
  • Ongoing optimisation of journeys based on performance data

£750 /month
All prices exclusive of VAT

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Profit Engine

Our Profit Engine package is built for businesses that want email marketing to play a meaningful role in driving revenue. It goes beyond standard automation to deliver highly targeted, behaviour-led campaigns designed to maximise repeat purchases and lifetime value. By combining advanced segmentation, deeper platform integrations and ongoing optimisation, this package turns email into a true profit-driving channel, tightly aligned with your wider digital growth strategy.

  • Everything included in the Retention Foundations and Lifecycle Engine packages
  • Advanced lifecycle automation across key customer touchpoints
  • Personalised messaging at scale, driven by behaviour and engagement data
  • Dynamic product and content feeds to deliver timely, relevant communications
  • Multi-channel orchestration, connecting email with other digital touchpoints where appropriate
  • Quarterly strategic planning sessions to align email activity with wider commercial goals
  • Full attribution and profit-focused reporting to measure true revenue impact

£2,000 /month
All prices exclusive of VAT

Get in touch

Ready to turn email Into a growth channel?

Get in touch today

Email Marketing Built for Long-Term Growth

Email marketing works best when it’s treated as part of a wider growth strategy, not a standalone tactic. It plays a critical role in building relationships with your audience, supporting repeat purchases, and increasing lifetime value over time. Done properly, it helps you get more from the traffic and leads you’re already generating through SEO, PPC and your website.

We focus on relevance over volume. That means understanding who your customers are, where they are in their journey, and what will genuinely move them to act. From welcome emails and nurture sequences to re-engagement and post-purchase campaigns, every message is designed to serve a clear purpose and deliver measurable value.

Segmentation and lifecycle thinking sit at the heart of our approach. Rather than sending the same message to your entire database, we build strategies that tailor content based on behaviour, engagement and intent. This leads to stronger engagement, higher conversion rates and a better experience for your audience.

Automation is used strategically, not blindly. We design journeys that respond to real customer actions, ensuring timely, relevant communication without overwhelming inboxes. Automation allows your email marketing to scale, while still feeling personal and on-brand.

Performance is continuously monitored and improved. We track engagement, clicks, conversions and revenue, using insights to refine messaging, timing and structure month by month. This ongoing optimisation is what turns email from a short-term channel into a long-term growth driver.

Whether email marketing is supporting your wider digital activity or operating as a standalone channel, our focus remains the same. Build loyalty, increase lifetime value, and create a sustainable source of revenue that compounds over time.

Email Marketing FAQs

Our service works best for businesses with regular website traffic, an existing customer or lead database, and a desire to improve retention and lifetime value. It’s particularly effective for eCommerce, D2C, SaaS and service-based businesses.

An existing list helps, but it’s not essential. We can support list growth through website optimisation, lead capture strategies and integration with your other marketing channels.

Send frequency is agreed as part of the strategy and depends on your audience, goals and package level. We focus on relevance and performance, not sending emails for the sake of it.

We commonly work with platforms such as Mailchimp, Klaviyo and ActiveCampaign. Platform recommendations are based on your business model, technical setup and growth goals.

Yes. GDPR compliance is a core part of our approach. We ensure all emails are permission-based, include clear opt-outs and follow best practice around data handling and consent.

Yes. All packages include copywriting, written to match your tone of voice and designed to drive engagement and conversions.

Yes. We design branded email templates that are mobile-friendly, accessible and optimised for performance.

Absolutely. Email marketing is most effective when integrated with SEO, PPC and web activity, helping to nurture traffic and improve overall return on investment.

Results vary depending on your audience, offer and starting point. What we focus on is consistent improvement in engagement, conversion rates and revenue over time.

You may see early engagement improvements within the first few campaigns, but the biggest gains typically come from consistent optimisation over several months.

Very little. We’ll agree strategy and priorities upfront, and you’ll sign off emails before they’re sent. Ongoing involvement is kept intentionally light.

Yes. Automation is included in our Lifecycle Engine and Profit Engine packages, covering areas such as welcome journeys, abandoned baskets and re-engagement.

Yes. We support CRM and platform integrations to enable better segmentation, automation and reporting.

We track metrics such as open rates, click-through rates, conversions and revenue, with reporting aligned to your commercial goals.

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