Stop explaining your business to AI every time. Give it a memory
What a client said on the last call. Why the budget moved in March. Who actually signs things off. In most businesses, that knowledge lives in people’s heads and inboxes, and it leaves when they do.
Your AI Brain keeps it in one place. It’s a shared, organised record of your clients, calls, emails, deals and decisions, updated every day, that your team and your AI tools both read from. It’s built on Spark, the system we run our own agency on.
Your AI Brain
An AI knowledge base is a store of your business information, written and organised so AI tools can read it and use it. Your AI Brain is ours. Each client, project or account gets its own record: who they are, what they’ve asked for, every call and email, every deal and every decision, with a date and a source on each entry.
When your team asks AI to draft a proposal, prepare for a call or write a report, it starts from that record. So the first draft already knows what the client told you.
Every proposal, report and email starts from what the client actually said, not a blank page. Your AI tools draft with the full history in front of them.
Holidays, sick days and leavers stop taking client history with them. The next person picks up exactly where things were left.
A new team member reads an account’s full history in an afternoon, instead of shadowing a colleague for weeks to piece it together.
No more “remind me where we got to?” on calls. Your team walks in knowing what was agreed, what’s outstanding and what matters to the client.
AI with your real context writes drafts that need far less editing, because it knows your clients, your tone and your history.
Calls, emails, deals and decisions in one place, each dated and sourced, so nobody’s working from an old spreadsheet or a half-remembered conversation.
Every client account we look after has an AI Brain. That’s more than 160 of them, with around 300 updates going in during a typical week. Calls, emails and deal changes are filed the same day, in the same format, in one place the whole team can read.
Our proposals, reports and follow-ups now start from those records. It’s not glamorous. It’s careful note-taking that AI can read. But it’s the difference between “remind me where we got to?” and “here’s what you asked for”.
Who they are, who’s who in their team, what they buy from you and how they like to work.
A summary of every call, with decisions, actions and owners, plus a cleaned transcript where you want one.
The important threads, summarised and filed against the right client, so nothing’s lost in one person’s inbox.
Each deal’s history, what the client has said about budget and timing, and the next step, kept up to date.
How each client writes and what they never say, so AI drafts sound right first time.
How work gets done, what was decided and why, so the reasoning survives long after the meeting.
Every update is checked before it’s saved. Pay, HR, health, personal details and anything confidential are removed or flagged for a person to decide.
Updates are prepared automatically but nothing is added to the shared record without someone on your team approving it.
You decide who can read each record, and every change is tracked, so you can see who added what and when.
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