Use social media to build your brand, increase sales and drive traffic to your website.
If your audience is scrolling and your brand isn’t there, you’re invisible. A social media management agency’s role is to put you in front of the right people, build genuine connections with them and turn followers into customers. At The Digital Maze, we do all that and so much more.
Our experienced, Derby-based social media team combine years of platform expertise, sharp creative thinking and data pulled from the tools that actually matter to deliver social strategies that grow your audience, lift engagement and increase revenue for your business.
We manage many social media channels for our clients across different networks. Through experience, we know what works and what doesn’t when it comes to social media in the retail sector.
From talking to you and finding out your business goals, our social media marketing experts will advise you on what channels will suit your brand and the social platforms where you’re going to get the best results. Social media management covers a wide range of tasks, from working with paid media to online communities and influencer marketing.
As a digital agency with expertise in a wide variety of areas including search engine optimisation and content marketing, we can make sure that social media marketing strategies are fully integrated with the rest of your digital strategy.
We can help you reach your target audience and maximise your online sales via social media.
Social media isn’t a one-way channel, and good social media agencies help you develop and maintain strong relationships with your customers.
Your account manager works with you to create a tone of voice that will resonate with your own brand and followers. We’ll help you start valuable two-way conversations that offer insight into how your customers feel about you and your business.
Effective community management can help foster brand advocacy and social media engagement, and increase your social media presence. Regularly posting, monitoring and engaging communities take plenty of time and effort. We can help you stay responsive and effective.
Timely and engaging content is essential to social media success. Using a creative approach, we will work with you to plan and create your social content strategically to line up with the dates and periods most important to your business.
But great content does more than perform on social. When your social content is informed by the same thinking that drives your SEO strategy, everything works harder. We align your social content with the keywords, topics and themes your audience is already searching for, helping to reinforce your organic search presence and build authority around the subjects that matter most to your business. The result is a joined-up content approach that earns attention across both search and social.
Numbers tell you what is working, what isn’t, and what to do next. We track performance across every platform you are active on, from engagement and reach to follower growth, click-throughs and conversions back to your site.
Each month you get a clear, jargon-free report that shows progress against your goals and sets out what we are recommending for the period ahead. Less spreadsheet, more strategy. The report is built to be read, shared and actioned by your team, not filed and forgotten.
Networks such as Facebook and Instagram give businesses a unique opportunity to reach their audiences through social media advertising. We can work with you to create a paid strategy that will generate the results you need – whether it’s brand awareness, promoting your offers and deals, or just getting those all-important sales.
With an estimated 42 million social media users in the UK, paid social ads and promoted content provide the ideal opportunity to increase your brand’s visibility and reach potential customers. What makes paid social advertising so effective is the highly targeted results that can be achieved. Using targets such as user demographics, interests and life stages, along with your own email lists & website visitors, we can produce highly relevant & engaging ads tailored to business objectives that will make the most of your paid social budget and hit your KPIs.
A social media audit is a detailed evaluation of a business’s social media marketing strategy, including profiles, and organic and paid social activity. A social media audit from Boom will help you determine which channels are helping you reach your business goals, which networks might have the potential for growth and which profiles are not currently aligned with your marketing plan and can be improved.
Our approach to a social media audit will be defined by a discussion of your requirements. It will typically involve identifying & analysing existing profiles, assessing existing & potential audiences, evaluating content strategy as well as competitor analysis. Our social media audits will ensure you are on top of your social media game and provide a solid base for future strategy building.
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