Adzooma

Services Provided

Link Acuisition
Creative Content
Digital PR

The Client

Making online marketing easy, Adzooma’s digital marketing platform is popular with a whole host of brands. This award-winning technology provider helps businesses with paid advertising campaign management, optimisation, automation and much more.

The Challenge

As a marketing platform with a good grounding in SEO, Adzooma already had the basics covered. They were looking to boost their SEO performance through relevant, quality link acquisition.

We agreed on working to ideate, create and publish a set number of creative content pieces and promote them to gain high-quality, relevant links. Then the pandemic hit. The world changed in ways we’d never expected, and seemingly all news publications and online outlets were talking about was Covid, lockdowns and concerns for people’s health.

Coupling this with a reduced workforce across many industries, link acquisition and digital PR was more challenging than ever. Here’s how we rose to the challenge.

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A laptop with the home page of the adzooma website on

What We Did

Adzooma already had a strong technical SEO foundation, so our focus was entirely on scaling their organic visibility through high-quality link acquisition. When the pandemic hit and media focus shifted, we adapted our strategy to ensure our campaigns still delivered commercial value in a highly restricted news landscape.

Trend-Focused Ideation

We needed to bypass the saturated news cycle. We mapped out non-pandemic topics that top-tier publications were still actively covering. We focused our ideation on high-interest themes with long-term relevance, specifically targeting AI technology and workplace diversity and inclusion.

Data-Led Content Creation

We produced three distinct pieces of content designed for maximum outreach potential across different publication types. We built image-based visual assets, informational advice-led infographics, and statistical, data-driven infographics to ensure we had the right format for different editorial requirements.

Digital PR & Outreach

Once the content was live, we used digital PR techniques to run focused, timely outreach campaigns. Because we anchored the content in evergreen topics rather than passing trends, we were able to revisit and pitch the same assets multiple times. This allowed us to secure maximum coverage and authority-building links despite a challenging and unpredictable media environment.

The Results

Across a series of 3 design and data-led content pieces, we generated over 80 high-quality backlinks.

The pieces were covered by a number of high authority and relevant publications, including MarketingProfs, Axios, Thrive Global, Marketing Oops, Design Boom, Input Magazine, Tweak your Biz, Digital Information World and Digital Doughnut.

80+ High-Quality Backlinks for Adzooma in a Challenging Market