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Does your home and garden brand need a new website that shows your business at its best? That wins your business visibility in search and AI engines, while also charming customers and guiding them carefully from browsing to purchasing? We can help!
Whether you’re taking your first steps into eCommerce or refreshing your existing site to capture new customers, we can design a website that will ensure success for years to come!
We have over 15 years of experience supporting Home & Garden eCommerce businesses with their digital marketing. This means we understand your audience and know how to build websites that rise above competitors and convince customers to choose you.
Based in Derby, we design and develop responsive, user-friendly websites that look amazing and perform even better. We don’t get caught up in eye-catching fads that hamper performance, but bring a flash of innovation to tested techniques to make sure your website design always delivers.
In a large, fast-moving and highly competitive sector, it can be hard for businesses to stand out from the crowd. Whether you’re a landscape gardener, interior decorator or ecommerce store owner, appearing high up in the search results can make a huge difference.
Your customers will often turn to the web when it comes to home and garden inspiration, whether they’re looking for a new patio furniture set or for someone to install new windows and doors. So, there’s a significant amount of search volume for home and garden queries… but also plenty of competition to match.
If you’re not ranking for keywords that show high purchase intent, it’s likely your competitors are, and you’re almost certainly losing out to them on sales. Finding the right keywords and ranking opportunities (and creating content to satisfy them) is vital for standing out in a crowded market.
The user experience (UX) of your website can dictate its success.
Does this sound extreme? Research shows that 40% of users leave a webpage if it takes more than 3 seconds to load. It doesn’t matter how persuasive your copy is, how strong your branding is, or even how much traffic is being driven to your site by your marketing – a 40% bounce rate would mean almost half your potential customers are lost before your site even loads.
At The Digital Maze, we build our websites with UX in mind, making sure no unnecessary friction points deter customers from purchasing.
Impressing customers is no longer just about having a delightful desktop experience. Around 75% of UK online orders are now made using mobile devices, which means you need a website that performs as brilliantly on a small smartphone screen as it does on a laptop or desktop computer.
We test all our website builds on mobile devices before launch to make sure they are fully responsive and give the same excellent experience, whichever devices visitors are using.
The unique needs of your home and garden business mean that not all content management systems will work for you. The features and functionality of different CMSs will suit different businesses and different customer bases, and getting the correct one for your website is vital.
Our expert team of web developers have experience creating websites on all major content management systems, including WordPress, WooCommerce and Shopify. We can help you identify which platform will have the most features you need, or rebuild using the CMS you’re most familiar with if you’d prefer.
The way your target audience finds your business online is always evolving. In 2026, the best way to stand out against competitors is to appear high in search engine rankings and earn mentions in AI search – but this is easier said than done!
As a full-service digital marketing agency, our expertise extends beyond website design. Our SEO team can help optimise your website for organic visibility across all types of search, to make sure it drives traffic as well as conversions. Read more about our SEO services for home and garden businesses here.
We specialise in web design for eCommerce home and garden businesses, so we know how to deliver websites with serious selling power. From a seamless user experience to effective conversion rate optimisation, we’ll maximise the results your website delivers.
Unsure if your website is the reason you’re losing out on conversions? With our in-depth UX audits, we’ll uncover any friction points to make sure visitors can travel seamlessly from discovery to purchase.
If you’re looking for a site built with WooCommerce, we’re a Woo Pro Partner so we have exclusive access to extra resources provided by WooCommerce. This means you won’t just gain from our own extensive experience, but their most innovative features and advanced platform developments too.
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