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SEO Training Services

Showing you the SEO skills you need to elevate your business

Whether you’re looking for a quick guide to SEO basics or a more in-depth introduction to advanced SEO techniques, we’ll equip you with a powerful toolkit for boosting your online visibility and engaging your audience.

During our SEO training, we use our extensive experience to break down complex SEO ideas and processes and make them accessible to anyone. Our expert team will offer practical tips and insights gathered from years of SEO experience to help you optimise content, understand your analytics and build valuable backlinks.

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SEO Strategy

Upskill Your Team with Bespoke SEO Training

We’ve already shown a wide range of clients how to grasp the benefits of SEO and implement the basics to increase their organic traffic. We can meet the needs of businesses across different industries to develop training courses that deliver for them.

Our team has SEO knowledge built up over decades of experience. We know how to make search engines pay attention to your website, and our SEO courses explain this through accessible, easy-to-follow advice, giving you the knowledge you need to increase your organic traffic.

We’ll pair you with an SEO specialist whose skills match your needs. They will craft a bespoke training course that shares SEO learning, tips and advice to help you reach the business goals that matter to you.

Who Is this Training for?

Whether you’re an SEO beginner or already know the basics and want to get some advanced SEO training, we will develop a tailored learning plan for you and your team. Our training courses have helped:

  • Small businesses
  • Marketing teams
  • In-house SEO beginners
  • Content writers
  • Business owners wanting more control

… and more.

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What Can I Expect from Your Training?

Take a look at our Resources page, where you’ll find videos of past webinars that showcase our digital marketing expertise. If you think we have the knowledge you need, speak to our client success team today to find out more about what we can offer you.

What you’ll get

We’ll equip you with everything you need to take your SEO efforts to the next level. You’ll get your own copy of our training deck to refer back to whenever you need, and we can also record sessions if you wish. We can also provide the following, based upon what you would like to get out of your course:

  • Keyword research framework
  • Content brief templates
  • SEO audit template
  • Tool setup

How Does Our SEO Training Work?

One-on-one training

If you need support with a particular area of SEO skills, we offer a one-on-one SEO coaching program that can be specifically tailored to your needs. Whatever your area of interest, we will deliver a custom SEO course that combines in-depth knowledge with practical SEO skills so you can boost your digital marketing. 

Team training

Feel like your whole team needs to sharpen their SEO skills? We run bespoke group SEO training for marketing teams designed to give your team the insight they need to implement basic SEO strategies and use essential SEO tools. With our group SEO training, your team can bounce off each other as well as us, to get the most from our practical advice.

Public speaking

Running an SEO or digital marketing event and looking for industry SEO experts with knowledge to share? Our talented team have spoken at many a digital marketing event, speaking to both small and large audiences, so we can help with public speaking or leading sessions at larger industry events.

SEO Training Where You Need It

Being based in Derby, we can deliver training in person across the Midlands, including Nottingham, Leicester and Sheffield. If you’re a bit further afield, we may still be able to help, so speak to our team to find out more.

If in-house training won’t work for you, we also offer remote SEO training. We’ll share all the same insights and training virtually – and can even provide a recording for you to return to whenever you need it.

What Does Our SEO Training Cover?

On-page optimisation

Drive organic traffic by improving your position in the search engine rankings. From copywriting to internal linking and images, we can show you how to make sure every aspect of your on-page website content meets SEO best practices.

Keyword research

In-depth keyword research is the foundation of any successful SEO strategy. Our team of SEO experts can show you just how to carry out comprehensive keyword research and draw the right keywords from the results.

Technical SEO

We can help you improve your technical SEO knowledge so that you can unveil SEO issues that are hiding behind the scenes of your website. We’ll show you the secrets of canonicals, indexing and structured data so you can fix the niggling issues that are holding back your search performance.

Link building and outreach

On-page SEO isn’t the only thing popular search engines look for. We can show you how to build links on external sites to showcase your authority and increase your website traffic.

Content marketing

Not sure what to include on your blog or how to craft engaging content that attracts high-quality backlinks? Our content marketing training will show you the foundations of effective content marketing so you can boost your SERP rankings and brand visibility.

GA4

Whether you’re struggling with the transition from Google Analytics to GA4 or you’re harnessing the power of your website’s analytics data for the first time, we can set you on the right path. We’ll show you how to use GA4 (and Google Search Console) to really understand your website and traffic, so you can meet your customers’ needs and capture more conversions too.

AI search

With AI search engine usage becoming increasingly common, it’s important to give your website the best chance of appearing in the results. We’ll show you how to structure your content, implement schema markup and strengthen your brand across channels so AI engines can see you’re a highly trusted source for their information.

Why Choose The Digital Maze for SEO Training?

With over 15 years of experience working with brands from all areas of industry, we know what makes search engines tick. We stay up to date with the latest developments in search engine optimisation and use some of the top SEO tools available, and we pass these insights and best practices on to you.

Find out how

SEO Training FAQs

No. We can start you at the very beginning, with a basic overview of SEO concepts and the key tips that make up the foundation of every SEO strategy. All you’ll need is access to the back end of your website, so that you can make the changes you need to make. We can help you with the rest!

Absolutely. We’ve worked with teams where there is a generally good level of SEO knowledge, and they want to know how they can take things to the next level. We’ve also worked with businesses where there is very little SEO knowledge, where the focus has been on educating on the benefits and basics of search engine optimisation.

Yes. Following your session/s, we will provide you with a copy of our training deck, as well as a recording of the session if required. You’ll also receive resources to support you in putting into practice what’s been covered in each session, whether that’s a keyword research framework, reporting template, content brief template, or SEO strategy document..

In short, as long as you need it to be. We usually work in half-day increments, so as not to overwhelm you with information, but we can put together a course structure in whatever format works best for you. 

Yes. In fact, we often find that this is the best way to train our clients. Giving you the advice is all well and good, but if you can’t immediately see how it works and put it into practice, you’re probably not getting the best use from it. Also, every website is slightly different, so what works for one might not work for another, which is why our training is fully bespoke.

Yes. We offer an SEO consultancy service, which you can use as needed, whether it’s a one-off SEO audit or ongoing support with strategy or reporting. We also offer ongoing SEO services, where we work closely with you to develop and implement a full SEO strategy, based on your requirements. And you can also schedule follow-up training, if there is another aspect of SEO you wish to learn about!

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Choose a time that works for you and we’ll have a chat about what you need!


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