Backlinks still matter. But not necessarily in the ways they used to. In the age of AI search and LLMs, it’s not just about passing authority any more; it’s also about making sure your brand shows up in all the right places.
As part of our SEO campaigns, we provide backlink acquisition, otherwise known as link building, services to help websites build credibility, create brand awareness and gain an edge over their competitors in the search results.
When done correctly, high-quality link building can boost your rankings by showing Google and other search engines (including AI engines) that your website is a trustworthy, reliable source of information.
At The Digital Maze, we specialise in white-hat link building techniques to build high-quality backlinks to your website.
While the overarching goal is the same, all clients are different. As such, we don’t have a one-size-fits-all approach to link building; we will create a unique link-building strategy to ensure you are getting the most out of our services. However, the initial process typically follows a few different steps.
We will complete an audit of your current backlinks to get a sense of where you are currently sitting, what backlinks you currently have and the quality of these backlinks.
The best link building strategies start with research, we will fully immerse ourselves in your brand, industry and business to ensure we know who you are, who your competitors are and who the customers you serve are to ensure we are only finding the best, most relevant links.
Once we’ve established where you’re currently sitting, we will begin to create a link building strategy, using a wide range of different techniques, that is uniquely suited to your needs and requirements. As well as creating a strategy for building high quality links, we will also factor in reviewing your backlink profile and removing any spammy links that could be hindering your performance.
Once we have your strategy, we will begin implementing the techniques we’ve identified as most valuable. Including outreaching to high-quality relevant websites, regaining lost backlinks, finding brand mentions and other techniques. We will never compromise quality for quantity.
Building backlinks can be a slow process. We use a number of different techniques to create a strong backlink profile for your website to help you boost your rankings in the SERPs and overall performance.
We continually monitor results and performance to continually improve the strategy and drive a return of investment for you.
At The Digital Maze, we have many years of experience building links for a range of clients in a range of different industries, throughout Derby, the East Midlands and beyond. For every client we work with, we create a unique link-building strategy that is tailored to the current state of their website, their industry, business goals and current website authority.
One size does not fit all, which is why it is important to choose an agency that will create a strategy tailored to your business and continually work with you to gain links and improve your website performance.
At The Digital Maze, we use a number of different techniques to create a well-rounded link building strategy. Some of the techniques we use are:
We will reach out to high-authority websites in your industry and niche and introduce them to your relevant content, products or services.
If you have some how-tos or guides full of helpful content, then showcasing them to places that would benefit is a great way to build links. We can also create content for you in the form of guides, graphics or how-tos.
When browsing a website, it’s common to come across broken links. This may be a great opportunity to reach out to the website and swap the broken link for something relevant from your website, whether it’s a blog, resource, product or service.
Links are hard to build, and sometimes we lose them. We will continually identify lost links and try to reclaim them.
We will find websites that have mentioned you and your brand but have not linked back to you and reach out to them to ask them to add a link.
Looking at your competitors’ link profiles is a great way to identify websites that we can target when building backlinks, as we know they are already interested in the type of content we share and the products and services you offer.
Depending on your industry, creating studies that include helpful insightful data and information is one of the best ways to build links, as well as establishing yourself as an expert – great for E-E-A-T!
Directories and citation sites are websites where your company is listed, along with your contact details and often a description of your services. Getting listed on high-value citation sites such as Yelp, Hotfrog and Bing Places, as well as industry directories, can have huge benefits beyond just getting a link, such as establishing local presence, building brand awareness and creating trust.
Got a newsworthy story, such as a new product launch, entering a new market or an award win? We’ll help you get it heard! We’ll build targeted media lists, targeting the right publications and the right journalists, backed up by extensive research of their audiences, and then we’ll craft compelling pitches that show exactly why they need to feature your story.
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