Google Partner
The Drum

Meet the team

Rob Twells

Co-Founder & Managing Director

Originally the Founder of leading Digital Agency in Derby, Frogspark (with Liam Nelson) and now the leader of The Digital Maze – our WordPress/Woocommerce & Performance Marketing business founded off the back of acquisitions of Boom Online & Evolve Trader. Rob specialises in high-level strategy relating to eCommerce, SEO, PPC, CRO, digital strategy and Web Design. With over 14+ years in the Digital Agency leadership, Rob has been involved with hundreds of marketing projects and campaigns with some of the best known brands.

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From Our Creative Blog

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Room 301: The Art of Product Storytelling in Digital Marketing, with Dani McNabb

Posted on: April 7, 2025

Podcasts30 mins est

Dani McNabb from SBS Software shares expert tips on product positioning, storytelling, and creating content that converts.

Rob Twells

Room 301: Holding Agencies Accountable for Paid Ad Performance, with Sophie Logan

Posted on: March 20, 2025

Podcasts30 mins est

PPC expert Sophie Logan shares insights, lessons, and industry trends in this episode of Room 301.

Rob Twells

The Importance of PPC Landing Pages

Posted on: March 17, 2025

Paid Media20 mins est

Find out how to increase your PPC campaign conversion rates with a well-designed, optimised landing page.

Irina Holliday

Room 301: Why You’re Burning Through Your PPC Budget (and How to Fix it)

Posted on: March 10, 2025

Podcasts30 mins est

We sit down with The Digital Maze's ⁠Paid Media⁠ Account Manager Lewis Hall to uncover why businesses burn through their PPC budgets without seeing results.

Rob Twells

Room 301: Opening Digital Doors – The Power of Accessibility in eCommerce

Posted on: February 10, 2025

Podcasts30 mins est

In this episode of Room 301, brought to you by ⁠The Digital Maze⁠, Rob is joined by Bet Hannon from AccessiCart. Join us as we discuss the business case, legalities and all the benfits of accessibility in 2025.

Rob Twells

Room 301: Dodging Red Flags and Staying True to Your Brand, with Caroline Smith

Posted on: February 5, 2025

Podcasts30 mins est

In this episode of Room 301, brought to you by ⁠The Digital Maze⁠, we're joined by Caroline Smith, brand and growth consultant at Smudged, to explore the importance of aligning your business with purpose-led values.

Rob Twells

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