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Google Ads Management Services

Drive traffic to your website without wasting ad spend with our Google Ads managers

Google Premier Partner

Want to improve your Google Ads campaign performance without increasing your budget?

Running Google Ads can secure you a spot at the top of the Google search results and bring a burst of visibility for your website. However, it can also be a sinkhole that swallows up your budget without delivering results if you don’t handle it correctly.

After all last year the average click-through-rate for Google Ads was 6.42% and the cost was £3.39. There’s a lot of potential to gain visibility, and a lot of potential for waste.

As an experienced paid advertising agency, based in Derby, we can help you improve your Google Ads performance so you get the benefits without wasting your ad spend. We can build a robust strategy that scores an ad rank that gets you seen, at a cost that keeps your ROI strong.

From optimised ads that get seen, to conversion tracking that gives you full visibility of the success of your campaigns, we can build Google Ads that bring you success.

What is Google Ads?

Google Ads is a pay-per-click (PPC) advertising service run by Google. It’s a reliable way to get your business seen by people if they search for your chosen keywords by appearing in highly visible places, like the top of search results pages or Google Shopping.

Considering 63% of people have clicked on Google Ads, they’re likely to get you more than just visibility – clicks through to your website will increase too and if your website is optimised for conversions, you’ll see a significant spike in those too!

The downside of Google Ads is that you have to pay anytime someone clicks on an ad – but this is the only time you pay. You don’t have to pay just to be displayed, and you won’t be paid if your ad isn’t triggered.

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How do Google Ads Work?

Here’s a step-by-step breakdown of how Google Ads work:

  1. You create an ad or ad campaign, specifying the keywords, location and other aspects you want to target.
  2. You also set how much you’re willing to pay if someone chooses your ad (this is known as a bid)
  3. Google Ads evaluates this information to assign an Ad Rank
  4. When a potential customer searches using your targeted information, an auction is triggered. Google uses the ‘bids’ combined with the Ad Rank of eligible ads to identify a winner.
  5. The winning ad is displayed in the search. If the searcher chooses your ad to click on, then you’re charged.

Plan Your Google Ads Campaign Today

Why Use a PPC Agency for Google Ads Management?

Featuring in Google Ads costs your business. Every time your ad is clicked, you pay out, so you need to make sure you’re only paying for clicks with a strong likelihood of converting. A PPC agency can help make that happen.

Low ad ranks, ineffective targeting and negative keywords can easily drag down the effectiveness of any Google Ads campaign. And it takes skill, experience and knowledge to refine any of these aspects – traits a great PPC manager can provide.

Working with a professional Google Ads management agency will make sure you get the most from your ad spend, by choosing the right platforms and ad types while targeting your ads, using relevant keywords, engaging copy and persuasive landing pages.

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Why Choose The Digital Maze?

The key to a successful PPC campaign is not only having a strong background in Google Ads management. It’s about combining that with a deep understanding of the product or service being advertised, of the business delivering it, and of the audience being targeted.

It takes carefully crafted and bespoke Google Ads management strategies to see success – and that is what we deliver.

Our PPC process starts with learning about your business objectives, background and the needs of your customers. This lets us build paid search campaigns that get your ads seen by people who actually want to buy your products, at a point when they are ready to buy. No wasted ad spend chasing unqualified leads with no interest in converting.

That’s how we deliver results like a 33% increase in leads and a 23% decrease in CPA as we did for BCIA.

This collaborative approach combined with the extensive experience and skills of our talented PPC team, means we’re perfectly placed as a Google Ads management agency to deliver the results that drive your success.

What Types of Google Ads Do We Work With?

Our team are PPC experts so they’re experienced with managing Google ads of all kinds. We can support you with:

As paid marketing specialists we can also help with wider PPC campaigns too, including:

Case Study Achieving astonishing returns on ad spend

Macbook forward-facing
694% Increase in Revenue
439% Increase in ROAS
694% Increase in Revenue
439% Increase in ROAS

Despite them having a tight budget and broad product range, we were able to help Elsons Tools see a 694% increase in revenue and 439% increase in their return on ad spend by focusing on key products with smart bidding.

Our strategy was so sharp, it even helped us secure silver in the UK Search Awards for Best Budget PPC Campaign.

Find out how we did it

Macbook

FAQs

Comparing any type of PPC marketing with search engine optimisation is impossible. Both come with their own set of advantages and disadvantages, and the answer will always lie in how these meet with the needs of your business.

For example, if you’re looking to launch a new product or promote a fixed term promotion, Google Ads will see the best results. It offers short term success, and if you target your ads correctly, you can keep costs manageable to see a strong ROI.

However, if you’re looking for a long-term, sustainable increase in the traffic your website receives, search engine optimisation (SEO) brings an increase in traffic but at more of a delay.

Employing both methods together will usually draw the strongest results, but on their own there is no definitive ‘better option’.

Handled correctly, Google Ads are a worthwhile investment for most businesses. There are some exceptions but if you can tick the following boxes, you’re likely to see success.

  • your margins and overheads are reasonable,
  • your sales funnel is performing highly,
  • you’re priced competitively.

Conversely, if you’re converting too low to achieve your required ROI or are aiming too high, you won’t see the results you want or need

The biggest disadvantage of Google Ads is the potential to waste your ad spend. You could end up paying too much per click, or paying for clicks that fail to convert and either option quickly eats your budget.

And this isn’t the only potential for waste either. Run a badly constructed campaign, one that targets the wrong audience or keywords, or uses unconvincing as copy, and you’re still wasting time, effort, and money as a result.

The easy way to avoid any of these pitfalls is to make sure your Google ads campaigns are strategically (and effectively) managed.

Google estimates that for $1 a business spends on an ad, that ad will generate $8 worth of profit, which is a pretty strong ROI if achieved. And, Google thinks this is a conservative estimate.

Search advertising benchmarks for 2024 also showed that the average conversion rate for paid search was 7.52% which is an impressive statistic.

Both these facts mean it is absolutely possible to make money with your own Google Ads campaigns – but again, it comes down to managing them effectively.

Google Ads can deliver excellent results, but they can also swallow your budget without giving anything back if they’re handled badly. Engaging an experienced Google Ads agency will remove that risk.

Our expert, Derby-based team are Google Ads specialists. They can find the keywords that balance cost with relevance, making sure you’re seen by people in the market for your products or services, without having to compete with big name brands.

The more nuance you can bring into your Google Ads campaigns, the more success you will see. But finding that nuance takes knowledge and experience. We can bring plenty of both to your ads management to make sure you’re always achieving the best you can from your budget.

Boost Your Brand With The Paid Media Agency You Can Trust

Call Us 0800 368 5479

Or get in touch by filling out the form. We look forward to hearing from you soon!

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