Claim up to $10,000 (£7,500) a month in FREE Google advertising
We’ll help you maximise your grant’s potential to boost donations, recruit volunteers and reach the people who need your services most
Your ideal supporters are actively searching for your cause on Google right now. Google Ad Grants gives eligible UK charities up to $10,000 (approx. £7,500) a month in free search advertising to connect with these searchers at the right moments. We’ll help you make the most of it.
Whether you’re applying for the first time or looking to turn around an underperforming account, our PPC team ensures your Google Ads Grant delivers real conversions, and not just empty clicks.
We’ll guide you through eligibility, Google for Nonprofits verification, account setup and campaign launches.
Has your grant been suspended for dropping below the 5% CTR threshold or other policy violation? We’ll audit your account, fix non-compliance issues and handle reinstatement appeals with Google.
If you applied years ago and have let your account sit idle, we’ll take over, restructure and rebuild your stagnant account to start driving conversions again.
Google Ads Grants is a FREE programme run by Google to help UK non-profits and charitable organisations raise awareness of their causes and missions. It gives these businesses up to $10,000 a month in ad spend. Completely free.
If you’re a charity or non-profit, you can use this money to pay for the ads you see at the top of Google’s search results, known as Search Ads. This gives you the chance to get your cause in front of the right people, at the right time.
However, to remain eligible for the grant, you have to meet certain criteria on an ongoing basis… and that’s where we come in!
With the amount awarded each month, managing your grant can be overwhelming. We take this work off your hands, freeing you up to focus on what really matters to your organisation.
We’re an official Google Partner, which reflects our depth of experience in managing Google Ads, safeguarding your account against strict compliance rules while ensuring every click actively supports your mission, volunteers and fundraising goals.
As a Google Partner agency, we help you stay compliant with Google’s guidelines, whilst maximising the impact of your spend. We take time to understand your organisation and the environment you work in, becoming an extension of your own team. We’ll take on your day-to-day account management, leaving your team to focus on what really matters, and using our extensive experience to drive clicks, conversions and engagement.
Application support
From our eligibility checker through to guiding you through your application, we’re there to help you throughout the whole process. We’ll help you ensure eligibility, handle partner validation and set up your initial account structure correctly – taking you seamlessly from application to live campaigns.
Campaign creation and optimisation
We’ll review your Google Ads account (or set one up for you if you don’t have one!), and create targeted, structured campaigns.
We don’t just leave your campaigns running – we’re constantly monitoring performance and making changes as needed, adding new keywords, editing ad copy and adjusting bids – all to ensure you get the best possible return on your spend.
Maintaining a 5% clickthrough rate
To keep receiving your Google Ads, your ads must maintain at least a 5% clickthrough rate. We’ll write compelling, intent-driven search ads that users can’t help but click on. Whether you’re looking for donations, recruiting volunteers or promoting your next fundraising event, we’ll get your message out to the right users.
Improving Quality Score
Google’s policies state that your keywords must achieve a Quality Score of 3 or higher. You also can’t use single keywords (e.g. “charity” or “donations”). We’ll make sure that every keyword in your account is compliant and relevant, ad copy and ad groups are hyper-targeted, and landing pages are clear and quick to load.
Keeping a fast, secure and user-friendly website
We’re a full-service agency, which means our PPC experts will work with our SEO and web teams to ensure that your website always delivers the best possible experience. We’ll help you make it easy for users to convert, ensure your pages are secure and create content that is useful and informative.
Reporting and analysis
Once your campaigns are up and running, you’ll get regular reports and updates from us. You’ll have your own reporting dashboard, tailored to your organisation’s KPIs, and we’ll schedule regular meetings and calls with you to update you on performance and discuss any changes.
Find out in 10 quick questions if your charity qualifies for up to $10,000 a month in free Google Search ads
We check your answers against Google's published rules for UK charities, then tell you what to fix before you apply.
An indication only, based on Google's Google for Nonprofits eligibility guidelines and Ad Grants website policy. Google makes the final decision on every application. Your answers stay in your browser.
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