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LinkedIn Ads Agency

Grow your B2B business with targeted, scalable LinkedIn advertising that converts

If you’re a B2B brand, you’re probably on LinkedIn. And your customers are too. LinkedIn Ads offer a powerful way to get your business in front of the right audience, and we’re here to help you do it.

The amazing thing about LinkedIn advertising is its targeting capabilities for B2B brands. With over 20 audience targeting attributes to choose from, you can ensure that your ads are only appearing in front of the users you want them to.

So, if you want to generate qualified leads, increase brand awareness and drive conversions…

Book a strategy call

Why Advertise on LinkedIn?

As the world’s largest professional network, with over 1 billion members, LinkedIn offers a huge opportunity for lead generation and promoting your brand to users looking for your products or services. As a specialist LinkedIn ads agency, we can help you make the most of this.

By connecting your paid ads with key decision makers, we’ll help you effectively target and engage with the users, brands and influencers who are looking for what you’re selling.

Target your advertising

We’ll target your ads based on attributes such as industry, job title, company size, member groups and location. We can also control when your ads are shown to ensure they achieve maximum impact. LinkedIn offers an extensive suite of ad formats, so you can highlight products, services, events insights and more in ways that are going to get them noticed.

Improve lead quality

As it’s a professional network, LinkedIn naturally attracts those in decision-maker roles, such as managing directors, heads of department and C-suite professionals. Getting your brand in front of them means you’re more likely to convert.

Boost brand awareness

LinkedIn marketing campaigns let brands increase visibility among highly targeted audiences. With options such as sponsored content, retargeting and InMail, there are various ways you can reach your targets, showcase your expertise and position your brand as a thought leader in your industry.

Make your budget go further

We constantly refine, test and optimise your targeting parameters, bidding, ad placements, copy, creatives and more, ensuring that you get the best return on ad spend. For B2B businesses, LinkedIn is often a cost-effective advertising option compared to other paid search channels.

Get detailed insights

LinkedIn offers valuable insights into how your campaigns are performing, and how your audiences are engaging with them. We’ll also expand on these in your reporting dashboard, which shows real-time data on campaign performance.

Feeling inspired?

Want to find more qualified leads for your brand? Our experienced PPC team can make sure you get the most out of your advertising spend.

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Clients We’ve Worked With…

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Why Work With The Digital Maze?

Our Derby-based expert PPC team have a proven track record of driving business growth across paid search channels, including LinkedIn. Many of our clients are B2B – here’s how we support them:

  • Award-winning team with over 30 years’ digital marketing experience
  • Full-service digital marketing agency, meaning we can support across marketing channels
  • Collaborative approach, combined with extensive experience and skills
  • Deep understanding of your business, products and/or services
  • Trusted by leading brands across Home & Garden, SaaS, Services, Finance and more
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Work we're proud of...

All case studies

Elsons Tools

  • eCommerce
  • Google Ads
  • Paid Media

Great boosts in revenue and ROI for Elsons Tools

  • +694% increase in revenue
  • +439% increase in ROAS

Appliance City

  • eCommerce
  • eCommerce SEO
  • Paid Media

Transforming an eCommerce Brand with Exceptional Marketing

  • 114% increase in revenue
  • 99% increase in transactions
  • 137% increase in website sessions

J3 Advisory

  • Google Ads
  • Paid Media

Transforming Lead Generation with Data-Driven PPC Campaigns

  • 102% increase in leads
  • 88% decrease in CPA

Nest Gifts

  • eCommerce SEO
  • Paid Media
  • SEO

Boosting Visibility and Revenue with Comprehensive SEO and Paid Media Strategies

  • 213% Increase in Visibility for Nest Gifts
  • 118% increase in transactions

KLG Rutland

  • Local SEO
  • Paid Media
  • SEO

Maximising Enquiries and Brand Awareness Through Paid Media and SEO Strategy

  • 28% increase in goal completions
  • 61% increase in conversions

TwentyCi

  • Paid Media
  • SEO

Driving Traffic and Conversions Through Strategic Digital Marketing Tactics

  • 144.6% increase in conversion rate
  • 168.8% increase in goal completions

Our Approach to LinkedIn Paid Advertising

LinkedIn Ads audit

If you’ve got an existing LinkedIn Ads account, we’ll dig into it, looking at ad copy, creatives, bids, audience and location targeting and more. 

Audience & goals

We’ll get to know your business, research your current and ideal customers and learn about your business goals, so that we can ensure your ads are as tailored to relevant users as possible, maximising the potential for conversions, and reaching prospects who might not otherwise have found you.

Wormhole

Creatives, ad copy & campaign setup

Our design team and copywriting experts will create compelling and persuasive ad copy and ad creatives that align with your brand and tone of voice.

We’ll build a strong campaign structure that makes use of different ad formats, to ensure we’re delivering your messages in ways that will land with your audience. We’ll also set up retargeting campaigns to re-engage visitors and nudge them toward conversion.

Reporting

You’ll get your own customised reporting dashboard, built in Google Looker Studio. Each month we’ll report on your KPIs and progress toward your goals, offering detailed insights and recommendations for improvement. We’ll also hold regular meetings, either remotely or in-person, to ensure you’re always up to date on campaign performance.

Optimising

We’re constantly learning from our findings, whether it’s carrying out A/B testing of new ad copy and designs, adjusting bids, adding new ad types or tweaking audience or location targeting. We use our findings to consistently improve your campaign performance, maximising your return on investment.

Take your LinkedIn Marketing to the Next Level

Speak to the experts today!

Get Started

LinkedIn Advertising FAQs

The cost of LinkedIn paid advertising will depend on a number of factors, including target audiences, bidding strategy, ad format, campaign objectives, competition and ad relevance. Cost-per-click does tend to be, on average, slightly higher than for search ads or on Meta (Facebook, Instagram, etc), but for B2B businesses, it’s hard to beat LinkedIn for ROI and driving qualified leads.

We’ll work with you to optimise your ad spend in line with your budget and goals.

LinkedIn Ads allow businesses to create and run highly targeted ad campaigns on the LinkedIn platform. Using your ad manager, you can set up and target your campaigns, set daily or total budgets, choose and test different ad formats and gain insights into performance.

They operate on various pricing models, including:

Cost per click – you pay when someone clicks on your ad

Cost per impression – you pay for every 1,000 impressions

Cost per send – you pay for every sponsored InMail sent to a user’s inbox

As mentioned above, one of the best things about LinkedIn advertising is its targeting. It offers one of the most comprehensive sets of targeting attributes out there, with over 20 available to choose from, including:

  • company name
  • company size
  • job title
  • job seniority level
  • member groups
  • member interests
  • location

and more…

We’ll work with you to get a detailed picture of what your target customer looks like, then use these attributes to ensure that the right ad format, creative and copy is shown to the right user at the right time.

Absolutely. LinkedIn allows you to show or target ads to users based on their geographical location. This may be as specific as IP addresses, GPS co-ordinates or mobile device IDs, or as broad as neighbourhoods, cities or even countries.

This allows you to tailor your messaging for each location. For example, you could show ads in other languages, use different currencies or promote certain products or services in different areas. It’s just another way that LinkedIn allows you to offer highly tailored and targeted ads.

We’ll agree with you what your KPIs and objectives are up front, whether that’s leads, video views, traffic, cost per lead, or something else.

We’ll then review these with you (usually on a quarterly basis, but as needed). You’ll have monthly meetings and quarterly reviews to assess progress and agree on optimisations and strategy changes. Your reporting dashboard will be tailored to your specific business aims and priorities, which we will run through with you each month.

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