

Amica International is a kitchen appliance manufacturer with over 70 years of industry experience. When their Head of Marketing moved to the CDA Group, an Amica subsidiary, he immediately brought us on board to manage their SEO performance based on our previous successful partnerships.
Amica needed a consistent stream of authoritative backlinks to support their organic search strategy. The challenge was building a digital PR asset with enough broad, mass-market appeal to land placements in the national press and general interest publications, while still protecting the commercial integrity of the brand.


"From my first interaction with The Digital Maze, I was genuinely impressed by their professionalism and approach. There was no pushy sales pitch or pressure, just honest, transparent conversations about what they could deliver. They took the time to understand our needs, requirements, and pain points, ensuring the training would be fully tailored to our organisation. The training itself struck the perfect balance between theory and practical application. It was delivered at a pace that suited everyone in the room, with real-life examples directly relevant to our business. The session felt structured, insightful, and immediately actionable. Overall, a highly valuable experience that I’d confidently recommend to any marketing team looking to strengthen their Google Ads capability.""


Michael, Treetops Hospice
"It’s been fascinating seeing this campaign develop over the months to what we see on the shelf today. From the initial brief to the mechanic design and microsite development. It’s been a pleasure working with the wider team on this exciting and much loved campaign."


19 Crimes
"I would absolutely recommend The Digital Maze for SEO support services. We have worked very closely with Neil Bates over the last 12 months who is very approachable and knowledgeable in his field and has provided a very hollistic approach to our SEO needs. Neil uses a wide range of online tools in order to gather data when providing a mixture of guidance and advice and also hands on implementation."


Richard Moss, Engweld
"I would like to point out just how great both Lewis (PPC) and Neil (SEO) have been! We're really starting to feel growth on our side and attribute much of this down to their work."


BDLA Motorbikes
"The Digital Maze team are top-notch in communication, deliver exceptional service, and consistently nail the results. They completely revamped our business’s website, and the transformation is phenomenal. The new design is sleek, user-friendly, and perfectly captures the essence of the brand. Couldn’t be happier with the outcome—highly recommend!"


Mrwaa Ahmad, Ben’s Cookies
"We’ve worked with them in various capacities for over 10 years, so I guess that speaks for itself really. Rightly or wrongly, I’ve never really been that interested in the ‘how’ and just judge on the results and our rankings are the highest they’ve ever been, against the backdrop of ever-increasing competition."


George Wallis, Boston Seeds
"It’s tricky to navigate digital marketing companies, but the Digital Maze have always been transparent on what can (and cannot) be achieved by the budgets we have. I’d seriously recommend looking at the body of work created by the team and making an informed decision. For us it was easy."


Adam Blake, FC Laser
"We have been working with The Digital Maze across several projects, including PPC, SEO and most recently, on two website rebuilds after we had a brand refresh. I'd highly recommend The Digital Maze for any marketing activity that needs outsourcing to an agency - although the relationship feels more like an extension of our in-house marketing team."


Sam Stanhope, Umbrella
"PCC training was fantastic – very thorough and fantastic to learn from. I’ve already seen improvements in our campaigns, better so I now understand how to analyse and make improvements myself which was the overall goal."


Midlands Land Rover Centre
"Highly recommended team and company with an excellent methodology and way of working. A really down to Earth bunch with their heads screwed on, focusing on a great end product that isn't bells and whistles for the sake of it."


Marcus Rogers, Sano Physiotherapy
"Have been using Digital Maze for a couple of years. I have seen my web sales grow since they have come on board. Experienced team and fairly priced."


Jon Valentine, Elsons Tools
"Helpful and Quick to Respond. We have worked with The Digital Maze for several years and found their level of service to be excellent! A knowledgeable, efficient, and highly professional Team. Communication is fantastic and all queries are answered promptly."


Marketing Manager, Greenbarnes Ltd
"Excellent Service! Cannot fault the service from The Digital Maze. It is a joy to work with such a friendly, professional Team where nothing is too much trouble. Fantastic company, highly recommended!"


Laura Masset, Noticeboard Warehouse
"We have definitely seen an upturn in the quality and volume of incoming enquiries. The PPC, SEO & content strategy is achieving cut through with the right audiences."
Nick McConnell, TwentyCi
"A great agency to work with, they’re always super helpful and have taken the time to understand our business and what we do. We utilise their expertise for a number of services, and we’ve been really pleased with the results and outcomes."


Samantha Cone, GeoSLAM
"Thanks! Amazing, thank you so much to you and the team for creating a banging website. Please pass on a special thanks to Oakley for persevering today!"
Castle Rock Brewery
"The results have been superb and the service we get from the whole team is excellent. I would certainly recommend these guys if you want service, transparency, and more importantly great results!"
James McCartney, Appliance City
We wanted a concept with universal appeal that would instantly stand out in crowded journalistic inboxes. We developed a data-driven campaign titled, “How Much Beer Does $1 Get You Around the World?”.
We built the campaign in multiple visual formats to give journalists exactly what they needed for their articles. This included an animated graphic cycling through different countries, a data-led comparison image, and an in-depth supporting article. Providing these varied options made the content highly shareable and easy for publications to embed.
Once the assets were live, we executed a manual outreach strategy. Because the data appealed to a wide demographic, we targeted travel publications, food and drink sites, general interest blogs, and national news outlets to build a diverse and natural backlink profile.
Top-Tier Placements Secured high-authority backlinks from major global outlets, including MSN, Mental Floss, and Gigazine.
Niche Authority Earned targeted links from relevant sector sites like American Craft Beer, Drinksfeed, and Brew Review Crew.
Award-Winning Recognition The campaign was so successful that it directly led to the CDA Group winning the Best Marketing Practice title at Amica’s global annual awards ceremony.
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