Creating Award-Winning Content to Boost Backlinks & Brand Exposure

Amica

Services Provided

  • Content Marketing

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The Client

Amica International is a kitchen appliance manufacturer with over 70 years of industry experience. When their Head of Marketing moved to the CDA Group, an Amica subsidiary, he immediately brought us on board to manage their SEO performance based on our previous successful partnerships.

The Challenge

Amica needed a consistent stream of authoritative backlinks to support their organic search strategy. The challenge was building a digital PR asset with enough broad, mass-market appeal to land placements in the national press and general interest publications, while still protecting the commercial integrity of the brand.

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What We Did

We wanted a concept with universal appeal that would instantly stand out in crowded journalistic inboxes. We developed a data-driven campaign titled, “How Much Beer Does $1 Get You Around the World?”.

Multi-Format Asset Creation

We built the campaign in multiple visual formats to give journalists exactly what they needed for their articles. This included an animated graphic cycling through different countries, a data-led comparison image, and an in-depth supporting article. Providing these varied options made the content highly shareable and easy for publications to embed.

Targeted Link Acquisition

Once the assets were live, we executed a manual outreach strategy. Because the data appealed to a wide demographic, we targeted travel publications, food and drink sites, general interest blogs, and national news outlets to build a diverse and natural backlink profile.

The Results

  • Top-Tier Placements Secured high-authority backlinks from major global outlets, including MSN, Mental Floss, and Gigazine.

  • Niche Authority Earned targeted links from relevant sector sites like American Craft Beer, Drinksfeed, and Brew Review Crew.

  • Award-Winning Recognition The campaign was so successful that it directly led to the CDA Group winning the Best Marketing Practice title at Amica’s global annual awards ceremony.

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