I always had an interest in computers even from my school days, this grew into building websites at college and I decided to study software engineering with Rob at uni. During my placement year, I took a software job and although I learnt a fair bit, working on the same system day after day got tedious. Rob and I went out for drinks and drunkenly decided to setup a side hustle building websites, so we registered Frogspark LTD in 2012 and it all started from there.
From 2012-2013 we managed to save enough cash to go full time, and the next few years were spent learning a lot about running a business like managing clients, dealing with the finance side of things. We knew we needed to hire staff to deal with the workload and in 2016 we got our first office, hired our first employees and started to grow!
From there it was a journey of growth, moving offices, growing the team to where we are today.
Throughout the years a lot of it was learning on the fly from mistakes made (there were a lot!) and all the experiences over the past 12 years have helped get me to where I am today.
Every day is different, I always start by dropping my son Charlie off at nursery, getting to the office (I’m the weird guy that still goes to the office 5 days a week), I’ll open my laptop around 8, check emails and slack messages, action anything urgent and then start working through my todo list.
My day then usually involves supporting the account managers with any queries or issues, calls with clients, supporting with sales, checking over the finances to make sure we’re on track, discussing clients internally to see if we have any opportunities that can help them and so on… It’s a long day but it’s always varied.
Completely cliche but… Seeing the great work the team do across web, SEO and PPC for clients and seeing the results and subsequent growth.
I tend to need to do a lot more reports and admin based things, which are absolutely needed but can be a bit mundane.
There’s been quite a few over the years, one that springs to mind is from the early days is Kifi, a Silicon Valley startup. It was fantastic working with them, they had a great time and we helped them grow to eventually become acquired by Google.
I think the best advice I’ve ever received was that you can’t do everything on your own, you need to hire talented people, and trust them, let them make mistakes and learn from them.
I can’t say that it’s happened yet, although it was definitely a strange feeling to go from 10-12 employees to now having 45-50.
More than likely I’ll be out with my children, Charlie (nearly 3) and Alfie (nearly 1) at a park, soft play, or friends/families house trying to keep them entertained. On some rare occasions, we’ll manage to get a babysitter and go out for a few drinks!
Co-Founder & Commercial Director
Rob is the Founder of an award winning digital agency (since forming a digital agency group The Digital Maze with Boom Online) specialising in SEO, PPC, CRO, digital strategy and web design. With over 10+ years in the marketing space, Rob has been involved with hundreds of marketing projects and campaigns with some of the best known brands.
5 Reasons To Work With a Google Premier Partner
We are a Google Premier Partner, which means we’re in the top three percent of Google Partners and we’ve met their strict guidelines. But what does that mean for you, the customer?
How to Build a Successful Seasonal SEO Strategy
Understanding the behaviour of your users can provide you with valuable insights that inform your marketing and SEO strategies. You can take advantage of this seasonal behaviour and search trends by specifically focusing SEO efforts on them - effectively increasing seasonal (and overall) search visibility, traffic, and conversions.
Room 301 Podcast 007 – SEO And The Rise Of AI
In a very special episode Rob sat down with Rudi, SEO Manager from 20i. With AI coming into the mainstream with the development of tools such as ChatGPT, we thought we'd speak to an expert about how AI began, and what the future looks like for SEO...
UX Optimisation: How to Use Trust Signals to Improve Conversion Rates in eCommerce
Design & Development
Users will decide almost instantly whether or not they trust your website. But if trust has to be earned, where do you begin?
Meet The Digital Maze 2.0
We're proud to announce that we have rebranded. Meet The Digital Maze 2.0!