Meet Rob Twells, our Co-Founder & Commercial Director

Posted on: March 13, 2022

Company News

Philippa Law


In our new series, we’ll be introducing our team and giving the inside scoop on what makes them tick and looking a bit closer at what they do, and of course, why they do it!

This week, we’re sitting down with Rob, our commercial director and co-founder.

How did you start off your career and how did that get you where you are now?

I founded a digital agency with Liam (Nelson, Director at The Digital Maze) whilst at University in 2012. Myself & Liam grew that business to a well known regional agency in the midlands offering marketing and ecommerce services, that business was Frogspark – an agency which is part of The Digital Maze family.

From 2012 to 2021 we had excellent year on year growth which led us to joining forces with The Digital Maze – nearly two years on, and here we are!

What does an average day look like for you?

Day by day I lead all things new business at The Digital Maze. That means working to better strategise new opportunities for our business, researching and identifying where the digital industry is taking us and leading our sales and marketing function.

No two days are exactly the same but my days usually consist of one or more of the following: supporting our sales team with pitches, forecasting (and other general spreadsheet related activities), deep diving our CRM/data, researching and reviewing our own lead generation activity. In actual fact, the fantastic team we have here do the majority of the clever stuff. I just help set a vision and watch our talented people bring plans to life.

What’s your favourite part of your job?

There’s a few things I enjoy seeing day to day, first of all I love to see the camaraderie in the office or via Slack. It shows that people that work here are having a good time whilst also working hard to take our clients’ brands to the next level and that for me is what a successful culture looks like.

I also love to see the sales team win new clients and seeing our delivery team get excited at the new projects  – as much as we love our clients (and we do) it’s exciting to work to new goals and ambitions.

Least favourite part?

There isn’t much I don’t like – but as a workaholic (my own admission) there are times where there is just too much to do and not enough time. My own fault, but I won’t be the first to say that or the last.

Looking back, what’s the favourite project you’ve been a part of?

I really enjoy working with brands from the food & beverage sector, and I’m a big fan of craft beer so two that spring to mind are Castle Rock Brewery & Freedom Brewery. We’ve worked with both of these for a long time on the website, marketing and support. Really fun brands and great folk to work with.

However, not a day goes by where I’m not amazed by the work the team do – sounds cheesy but it’s true!

What was your “I’ve made it” moment in your career?

I’m not sure I’ve had it yet! In all seriousness I feel very fortunate to do what I do everyday. I’m proud to have started a business and still be here 10 years later, thriving and with a clear plan.

Lastly, where can we find you at the weekend?

Watching the Rams (unfortunately I hear you say), heading to the gym and walking to the pub with Chip, my dog.

(Photo of Chip below!)

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Philippa Law

HR Manager and Accounts Assistant

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