The Client

Unbeatable Blinds are a UK manufacturer and retailer, selling a wide variety of blinds at affordable prices. They offer the cheapest made-to-measure blinds online in the UK.

The Challenge

Unbeatable Blinds needed to build their backlink profile to improve their overall SEO performance and drive organic revenue.

However, they had a strictly limited marketing budget. Creative digital PR is often treated as a luxury reserved for big brands with massive spend. The challenge was to deliver high-quality creative assets and top-tier link acquisition without overspending. This required meticulous planning, agile execution, and zero wasted effort.

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a laptop open with the home page of the unbeatable blinds home screen of the website

What We Did

We agreed on a strategy to ideate, create, and pitch three distinct content pieces over a six-month period. To maximise the budget, we allocated highly specific timeframes to each step of the creative process.

Strategic Ideation

We needed our ideas to work hard. We generated three distinct campaign concepts to make our link acquisition opportunities as broad as possible. We targeted a trending topic tied to an upcoming awareness day, an evergreen fun-fact campaign, and a seasonal data-led piece with national appeal.

Improving Content

We relied heavily on our design team to build highly linkable visual assets that stood out in crowded inboxes. We produced clear data visualisations, bespoke illustrations, and striking fact cards. Each piece took a different visual approach to appeal to a varied yet highly relevant audience.

Link Acquisition

Once the content was live, we built highly targeted media lists and executed a manual outreach strategy. Some of our outreach was fiercely time-sensitive, such as a campaign linked to World Book Day where timing was critical for success. For the evergreen pieces, we structured our outreach so we could revisit and pitch the assets multiple times throughout the year to maximise the return on investment.

The Results

High-Authority Placements Secured coverage in top-tier publications including Design Taxi, Bored Panda, Line Today, and The York Press.
3 Bespoke Campaigns Delivered three highly targeted digital PR and content assets on time and strictly within budget.
Quality Backlinks Generated a strong profile of relevant, authoritative backlinks to drive long-term SEO performance.