Google Partner
The Drum

PPC for Service Sector Businesses

Drive targeted enquiries, leads, and growth with paid advertising strategies designed for service providers

Our expert PPC management unlocks the true potential of paid search and paid social for service-based businesses. Combining data-driven insights and strategies with creativity and industry expertise, we’ll boost your visibility, generate high-quality leads and connect you with clients, patients, students, donors and other service users at the right time and in the right place.

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Who We Help

We provide expert PPC management for a wide range of service-based organisations, including

  • Healthcare providers – private clinics, dental practices, care providers, therapists and therapy services
  • Education providers – schools, universities, nurseries and daycare providers, training providers
  • Charities and nonprofit organisations – fundraising campaigns, volunteer recruitment, service user recruitment
  • Professional services – solicitors, accountants, consultants, financial advisers, insurance brokers
  • Local services – trades, gyms, beauty salons

Whatever your goals, whether you’re trying to attract new clients, promote a fundraising campaign or raise awareness of your brand, we’ll build a PPC strategy that delivers.

Why Does PPC Matter for Service Businesses?

Maximise your return on ad spend

Without a clear strategy in place, PPC spend can quickly add up. In competitive (and expensive) industries, which service industries often are, you need to ensure your spend is focused on the highest-value searches. We’ll refine your targeting and continually test campaigns, ads and creatives to achieve more conversions at a lower cost.

Navigate advertising restrictions

Perhaps more than any other sector, service-based businesses often face strict regulations and compliance requirements. Healthcare, education, finance, law and charities are all tightly regulated, and any information presented must be factually accurate and trustworthy. From ensuring ad copy is compliant with ASA, FCA or Google Ads policies to managing sensitive targeting limitations, well-managed PPC can keep you compliant without sacrificing performance.

Reach the right audiences

Many service providers rely on local clients and customers. PPC is ideal for this as it lets you target audiences according to a whole range of different criteria, including postcode, city or radius. This means that you can be very specific about where your ads are shown, ensuring that you’re only appearing in the right locations and to the right people.

React quickly to opportunities

Need to promote an open day, special offer or fundraising event? We can launch a highly-targeted PPC campaign within hours, which makes paid search ideal for opportunities requiring quick turnarounds.

Rings The Digital Maze

Why Choose the Digital Maze?

Over the years, we’ve helped dozens of businesses across the services industry achieve real growth through paid search and paid social.

We understand the unique challenges service organisations face, from compliance to limited budgets, and we know how to navigate them.

As both a Google Premier Partner and a Microsoft Elite Partner, we blend
advanced PPC expertise with a strategic, data-driven approach that delivers measurable results.

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  • 15+ years partnering with service industry brands.
  • Proven track record of increasing leads through data-led marketing strategies and creative campaigns.
  • Extensive experience with platforms like WordPress, WooCommerce & Shopify.
  • Google & Bing Ad Certified

Google premier partnerWoo Pro Partner

PPC Services for Service Providers

Google Ads management

We create conversion-focused campaigns that maximise your ad spend and connect you with the prospects that matter. Our campaigns drive visibility, conversions and ROI, without wasting budget. Whether it’s search ads, display or remarketing, we’ll make every click count.

Google Ads Services

Paid social advertising

Using precise demographic and interest data, we target your audience right where they’re most active – on Facebook, LinkedIn, X and Instagram. We create compelling visuals and copy that make your marketing message resonate and drive action.

Paid Social Services

Display and retargeting

Capture your target audience’s attention with compelling image, banner and video ads, placed across a network of targeted websites, apps and social channels. Reach new audiences, build brand visibility and drive leads. By targeting the right users with the right creative, we’ll ensure your campaigns drive the growth you’re looking for.

Display Ad Services

Our PPC Approach

Audit & strategy

We start each project with a detailed review of current PPC performance, account setup, keywords, and targeting. From there, we’ll work closely with you to define your goals and discuss any regulatory or compliance requirements that we need to consider. All of this comes together in a tailored strategy designed to drive results in your sector.

Audience targeting

Targeting the right audience is vital in PPC to avoid wasting ad spend. We can segment your audience by intent, demographics, behaviour, location and more. We can then target each segment with the right message or creative.

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Campaign setup

Next, we’ll set up your campaigns. Depending on what our audit finds, we can work with what you have in the account or implement a partial or complete restructure. Whatever approach we take, every element of a campaign is designed to generate leads or sales. We’ll also factor in any industry regulations or compliance requirements.

Ongoing optimisation

Once a campaign is live, we don’t just leave it to run – we’re continuously optimising and refining campaigns, ads, bidding strategies, targeting and creatives to ensure you’re always getting the best ROI possible.

Reporting & insights

We’ll create a bespoke PPC reporting dashboard with real-time data that you can always access. We’ll also send through monthly reports with clear insights into what’s working, what’s not, ROI and next steps. We’ll also plan in regular calls and meetings to keep you fully up-to-date with progress.

FAQs

Yes. Advertising regulators and other regulatory bodies restrict how certain services can be marketed, for example financial services, charities and medical treatments. Moreover, Google has its own set of guidelines for sites such as these (also known as Your Money or Your Life sites) which mean that information must be wholly accurate and medically or legally verified where possible.

Absolutely! Local PPC can be turned round quickly and can be very precisely targeted, making it ideal for local service provides such as solicitors, dentists and beauty salons. We can target based on postcode, towns, cities and countries.

Very quickly! Once you’ve approved your creatives, copy and strategy, we can launch paid ad campaigns within hours, whether on Google Search, the Display Network or social media. This makes paid search perfect for time-sensitive campaigns like fundraising drives or open days.

Each business will have different KPIs and different goals, but we focus on the metrics that matter most: revenue, cost per lead, cost per enquiry, return on ad spend, and conversion rates. We track performance closely and provide full transparency with real-time dashboards.

It depends! Some sectors will be much more competitive than others, driving up costs-per-click. The products or services you’re targeting and your objectives will also have an impact on spend. We can help you set a realistic starting budget, based on our own industry knowledge and your requirements.

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