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A multi eight-figure workwear provider supplying blue-chip organisations across the UK. The business manages complex corporate accounts, strict approval processes and high-volume B2B orders across multiple locations.
With growth accelerating, operational efficiency and accuracy became increasingly critical to maintaining service levels and protecting margin.
The business relied heavily on manual phone and email orders. While workable at smaller scale, this approach became increasingly inefficient as order volume grew.
Processing orders required significant internal resource. Customer service teams were manually checking pricing, validating permissions and inputting orders into the ERP system. This created delays and unnecessary administrative overhead.
User error was also a growing issue. Incorrect product selections, pricing mismatches and inconsistent approvals led to frustration and a higher-than-desired rate of returns.
Access and governance added further complexity. Customers needed clear control over who could place orders and what products they were authorised to purchase. Without a structured digital system, approval challenges became difficult to manage.
The client needed to move from a manual, reactive ordering process to a secure, scalable and fully integrated online B2B solution.
Built a Dedicated B2B Ordering Portal
We designed and developed a bespoke B2B ordering portal to replace phone and email-based processes. The platform was built around the client’s operational model, creating a streamlined, intuitive ordering experience for corporate customers.
Integrated Seamlessly with NetSuite
The portal integrates directly with NetSuite, syncing products, pricing and orders in real time. This removed the need for manual rekeying and ensured complete data accuracy across systems.
Complex customer structures, pricing tiers and approval hierarchies are all managed within the client’s NetSuite ERP, maintaining full control while improving speed and reliability. There are upwards of 1 million SKU’s pulled into our portal.
Implemented Role-Based Access & Approval Controls
We introduced structured user permissions, allowing organisations to define who can view products, place orders or approve purchases.
Each user sees a tailored product catalogue based on their role, eliminating governance issues and significantly reducing approval friction.
Designed for Performance & Scalability
Hosted on AWS, the portal adjusts to demand and provides fast, reliable and secure access. Customers can log in and place orders 24/7 from anywhere in the world.
Automated 90% of Orders
Today, the platform processes 90% of all orders, transacting multi millions of pounds per year through a fully integrated and automated system.
Significant time savings
Manual order processing has been dramatically reduced, saving time for both the internal team and their customers.
Reduction in user error
The portal enforces pricing rules, user permissions and structured ordering flows, eliminating common mistakes associated with manual ordering.
No more access and approval challenges
Role-based catalogues and approval controls give organisations full governance over purchasing activity.
Reduced rate of returns
Improved product detail and structured ordering have led to fewer incorrect purchases and a measurable reduction in returns.
Boosted sales and accessibility
With secure 24/7 access and direct ERP integration, customers can purchase at any time, supporting revenue growth and improving overall customer experience.
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