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NoBlue2 is a leading company in the UK that provides Enterprise Resource Planning (ERP) solutions – software platforms used by businesses to manage and integrate the core aspects of their operations, such as finance, supply chain, manufacturing, HR, and more. With a longstanding relationship with The Digital Maze we were the perfect partners to manage their website migration.
NoBlue recently rebranded to NoBlue2, which involved a new brand identity, website, and a domain migration to their new URL. To make things a touch more complicated, they were actually merging three brands/websites into one… At such a pivotal moment for the brand, the migration posed a critical SEO challenge with plenty of risks, including lost rankings, traffic drops, and de-indexed pages.
As any good SEO professional knows, a poorly executed migration can severely impact search performance, including:
Having worked with NoBlue as their trusted SEO partner for many years, we have built a strong relationship and a deep understanding of their site. This foundation allowed us to approach the migration with confidence, ensuring a smooth and successful transition.
Key steps included:
Following our website migration, organic traffic remained stable, ensuring no immediate loss in search visibility. Over the next few months, traffic experienced an impressive 100% increase, all while our visibility remained stable. This growth highlights the success of our migration strategy, demonstrating strong technical SEO performance and the long-term benefits of a well-executed transition.
We take the time to understand your business goals, brand, and customer journey to develop a customised SEO plan. From keyword research and on-page optimisation to technical SEO and content strategy, our expert team will work to improve your website’s performance and increase your organic visibility.
SEO Services we offer…
We know our SEO – now let’s make it work for you!
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