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Home / Case Studies / Buckley Loft Conversions

+81% Increase in Conversions During The Quietest Season of The Year

Name: The Digital Maze
Address: First Floor, Gleneagles House, Vernon Gate, Derby, DE1 1UP, GB
Telephone: 0800 368 5479

Buckley Loft Conversions

Services Provided

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The Client

Buckley Loft Conversions builds high-quality loft spaces. They came to us to transform their digital marketing and turn their traditionally quietest season into a period of profitable growth.

The Challenge

The loft conversion industry has a predictable slow season. Buckley Loft Conversions needed a strategy to maintain lead generation and close sales when demand naturally drops. Their previous marketing efforts failed to generate the necessary enquiries during these quiet months, leaving a gap in their pipeline that needed filling.

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+81% Increase in Conversions

-23% Decrease in CPA

Ready to grow your revenue with paid advertising?

Whether you’re looking to scale your lead generation, improve your ad performance, or convert more clicks into customers, we can help.

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The Solution

We built an integrated paid media strategy designed to capture existing demand and stimulate new interest during the slow season.

PPC

Search Intent Targeting: We restructured their campaigns to target high-intent keywords specific to loft conversions. By optimising ad copy and adjusting bids based on performance data, we maximised their return on investment.
Strategic Retargeting: We captured lost leads by re-engaging website visitors who showed initial interest but did not convert right away.

Paid Social Advertising

Audience Expansion: We launched targeted campaigns across Facebook and Instagram to reach homeowners in their specific service areas.
Offer Promotion: We paired strong visuals with compelling seasonal offers to drive immediate action and fill the sales pipeline when it mattered most.

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Why Choose The Digital Maze as Your Paid Media Marketing Agency?

Paid Marketing That Puts Your Brand Centre Stage

Our PPC team can help you unlock the true potential of paid search. We’ll help you craft a strategy that is both data-driven combined with a spark of creativity – delivering a pay-per-click campaign that draws in website traffic.

We’ll take the time to understand your business goals, brand, and customer acquisition process to create the right paid media strategy for you. From keyword research and bidding to working with our copy and design experts on landing pages and ads, our award-winning team will improve your paid media campaigns.