Room 301 Podcast 007 – SEO And The Rise Of AI

Optimising for Organic Shopping: Getting your products into Google’s free listings

Posted on: May 21, 2026

SEO15 mins est

We show you how you can optimise your product feed & product pages to help your ecommerce business appear in organic shopping listings, and of reaping all the benefits that brings.

Helen Halfpenny

Google Just Quietly Redrew The Internet: This Week In Marketing

Posted on: May 20, 2026

News & Trends11 mins est

This week's marketing news for UK marketing leaders. AI Overviews give clicks back, a fake brand wins SE Ranking's 16-month experiment, Anthropic's Claude moves into the design studio, and the technical SEO basics that decide who wins next quarter. Plus the one shift that should reshape your budget conversation.

The Digital Maze

Canapés, AI and High-Impact Content: Marketing Mastered Derby Recap

Posted on: May 19, 2026

General4 mins est

Marketing Mastered Derby Recap: AI Search & Content Strategy Explore the latest insights from our live event at The Orange Tree. Featuring Lydia Fox (Serpify) on AI citations and Brady Wright on why small business content fails. Catch up on the highlights here...

Zara Branco

What Can B2B Learn From B2C?

Posted on: May 18, 2026

Digital Marketing12 mins est

While B2B still involves more stakeholders and higher price points, the expectation for a seamless, personalised experience is now identical across both B2B and B2C. Here's what B2B businesses can learn from the B2C marketing playbook.

Helen Halfpenny

Recognition Beats Rankings: This Week In Marketing

Posted on: May 15, 2026

News & Trends11 mins est

This week's marketing news for UK marketing leaders. AI Overviews give clicks back, a fake brand wins SE Ranking's 16-month experiment, Anthropic's Claude moves into the design studio, and the technical SEO basics that decide who wins next quarter. Plus the one shift that should reshape your budget conversation.

The Digital Maze

The Hidden Complexity in “Hidden” Shipping Rules

Posted on: May 14, 2026

Design & Development10 mins est

Don't let “simple” shipping break your eCommerce project. Our guide shows you how to identify hidden complexities, from VAT zones to pallet logic... before your build starts.

Oakley Waldron