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Room 301 Podcast 001 – SEO & Keeping Up With Your Competitors

Posted on: April 7, 2022

Podcasts

Rob Twells

Rings
Enquire Now

Introducing episode 1 of our new digitial marketing podcast, Room 301.

Leading a marketing team and not yet a full believer of SEO? Is SEO a dark art? Is it witchcraft? Or could it really be a measurable mark of success?

Join Rob Twells, Wayne Barker and Beth Oakes on the first episode of the 301 podcast as we explore the world of SEO and talk measuring results, “Park & Recs” memes and taking your SEO in house… or not!

Listen to the latest episode below

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A Podcast for Marketing Directors & Marketing Leaders

Room 301 is a monthly marketing podcast ran by The Digital Maze, a specialist full service creative agency. We discuss ongoing themes, topics and news in the digital marketing industry to help marketing directors (and leaders) stay ahead of the curve. Show support by subscribing today.

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Rob Twells

Co-Founder & Managing Director

Originally the Founder of leading Digital Agency in Derby, Frogspark (with Liam Nelson) and now the leader of The Digital Maze – our WordPress/Woocommerce & Performance Marketing business created off the back of acquisitions of Boom Online & Evolve Trader. Rob specialises in leading creative teams, high-level strategy relating to eCommerce, SEO, PPC, CRO, digital strategy and Web Design. With over 14+ years in the Digital Agency leadership, Rob has been involved with hundreds of marketing projects and campaigns with some of the best known brands.

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Optimising for Organic Shopping: Getting your products into Google’s free listings

Posted on: May 21, 2026

SEO15 mins est

We show you how you can optimise your product feed & product pages to help your ecommerce business appear in organic shopping listings, and of reaping all the benefits that brings.

Helen Halfpenny

Google Just Quietly Redrew The Internet: This Week In Marketing

Posted on: May 20, 2026

News & Trends11 mins est

This week's marketing news for UK marketing leaders. AI Overviews give clicks back, a fake brand wins SE Ranking's 16-month experiment, Anthropic's Claude moves into the design studio, and the technical SEO basics that decide who wins next quarter. Plus the one shift that should reshape your budget conversation.

The Digital Maze

Canapés, AI and High-Impact Content: Marketing Mastered Derby Recap

Posted on: May 19, 2026

General4 mins est

Marketing Mastered Derby Recap: AI Search & Content Strategy Explore the latest insights from our live event at The Orange Tree. Featuring Lydia Fox (Serpify) on AI citations and Brady Wright on why small business content fails. Catch up on the highlights here...

Zara Branco

What Can B2B Learn From B2C?

Posted on: May 18, 2026

Digital Marketing12 mins est

While B2B still involves more stakeholders and higher price points, the expectation for a seamless, personalised experience is now identical across both B2B and B2C. Here's what B2B businesses can learn from the B2C marketing playbook.

Helen Halfpenny

Recognition Beats Rankings: This Week In Marketing

Posted on: May 15, 2026

News & Trends11 mins est

This week's marketing news for UK marketing leaders. AI Overviews give clicks back, a fake brand wins SE Ranking's 16-month experiment, Anthropic's Claude moves into the design studio, and the technical SEO basics that decide who wins next quarter. Plus the one shift that should reshape your budget conversation.

The Digital Maze

The Hidden Complexity in “Hidden” Shipping Rules

Posted on: May 14, 2026

Design & Development10 mins est

Don't let “simple” shipping break your eCommerce project. Our guide shows you how to identify hidden complexities, from VAT zones to pallet logic... before your build starts.

Oakley Waldron

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