Soho Sandwich approached us with a challenge – they needed a website redesign that would provide users with a clean and innovative design, leaving a great first impression while effectively showcasing their business and their core values. Our client also wanted the design to appeal to a diverse range of users and ensure that important information such as nutritional details and sustainability operations were readily available. The existing website failed to meet these objectives and lacked proper structure and information, resulting in a subpar user experience.
The Vision
To address Soho Sandwich’s requirements and solve their existing problems, our team envisioned a website that would be a memorable and enjoyable experience for users. We made stylistic choices aimed at creating a visually striking and user-friendly design that effectively showcased the company.
We knew we could make a design for this company that would be a memorable and enjoyable experience for users. To achieve this we decided to really make use of imagery, bold layouts and text, and really think outside the box when it came to our design choices.
Recognising the importance of catering to a wide range of users, we carefully considered accessibility and user experience. We incorporated intuitive navigation, clear information hierarchy, and responsive design elements to ensure a seamless experience across different devices and user preferences.
The Transformation
The redesigned Soho Sandwich website successfully met the client’s needs, resulting in a significant improvement in the user journey and overall experience.
The new website provides a smoother and more enjoyable experience for users, allowing them to easily navigate through the content, access important information, and engage with the brand.
The design effectively showcases Soho Sandwich’s products, presenting them in an enticing and visually appealing manner. Additionally, the website highlights the company’s commitment to sustainability and other core values, reinforcing their brand identity, something that’s all too important a competitive market.
The website design is unique and bespoke on every page, ensuring that users have a distinct experience while maintaining consistency throughout the website. This uniqueness helps Soho Sandwich stand out from competitors and creates a memorable impression on users.
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