What makes a great meet the team page? It is one that shows off the talents, achievements and personality of your staff. The best ones are creative, useful and help potential customers connect with the people they would actually work with.
Done well, a meet the team page can also earn backlinks, lift recruitment conversion and give your brand a face. Done badly, it sits unloved and dated. Here are ten current examples worth learning from, and the design and content choices that make each one work.
Why a meet the team page is worth the effort
- It earns links. Creative team pages get featured in roundups like this one.
- It helps prospects connect with real people before any sales call.
- It carries your brand personality further than a service page ever can.
- It gives candidates a clear sense of culture, which lifts the quality of applications you get.
- It surfaces credentials and experience that a careers page rarely covers properly.
10 creative meet the team pages
1. Kickstarter
kickstarter.com/team
Short bios that fit the Kickstarter voice. Non-uniform photography keeps it human rather than corporate. First names only on the photos. Team members are filterable by interest, which is a clever twist that gives the page a reason to be browsed.
2. Etsy
etsy.com/uk/team
Leadership team featured first with proper background detail. Below that, photos of every single team member. The maintenance burden is real but it signals scale and pride.
3. Humaan
humaan.com/about
Interactive photos that change on hover. Design touches include hipster-chic still life (Rubik's cubes, pineapples). The kind of page that gets featured in lists like this one, which earns it links for free.
4. Atlassian
atlassian.com/company/people
Leadership team get animated bobblehead versions of themselves. Playful enough to feel different without undermining seniority.
5. Studio Airport
studioairport.nl
Tiny team members on the page shine lights at each other and pour water on the next person along. Clever, small-scale and on-brand for a design studio.
6. Wise and Hammer
wiseandhammer.com/about-us
Each team member is rendered in a different artistic style. Demonstrates the agency's range visually before you have even read a word.
7. FCInq
fcinq.com
Clickable bubbles, colour-matched connections between team members, light movement and fade transitions. Confident creative direction without crossing into try-hard.
8. Rocksauce Studios
rocksaucestudios.com/about
A reminder that you do not have to be creative to be good. Clean, straightforward, well-photographed. Sometimes restraint is the design choice.
9. Sparkbox
seesparkbox.com/team
Click a face, see the person's social profiles. Simple, useful, and exactly right for a web design studio whose pitch is "we keep it clean".
10. Lateral
lateral-inc.com/about
Team members glance at each other on hover. A small piece of motion that brings the page to life without slowing it down.
What the best meet the team pages have in common
- A point of view. Each one feels like the company it represents, not a template.
- Decent photography. Phone selfies do not cut it. Get a photographer in for a day.
- Bios that read like the person. Not the LinkedIn version. Not the corporate version.
- One small piece of personality. A hobby, a favourite film, a pet, a desk photo. Something to remember them by.
- Easy ways to connect. LinkedIn, email, Twitter or X where relevant.
Questions to ask your team when you build the page
The hardest part of any meet the team page is getting people to write about themselves. Most people will not. A short questionnaire makes it ten times easier. Some that work:
- What is your experience and how did you get into the industry?
- What are your qualifications?
- What are you the go-to person for here?
- What do you actually enjoy about the job?
- What do you do outside of work?
- One favourite film, one favourite band, one favourite food.
- Pets?
Mix work and non-work questions. Edit ruthlessly. Three sharp sentences beat a paragraph of waffle every time.
Quick wins for a stronger team page
- Add short video clips. Vastly underused on team pages.
- Illustrate shy team members rather than skip them.
- Highlight a project each person worked on, with a thumbnail.
- Add a few stats. Combined years of experience, coffees per day, anything that gives the page texture.
- Link to their LinkedIn so prospects can verify experience without leaving feeling stalked.
The SEO bonus
Strong team pages earn links naturally. Roundup posts (like this one) link to them. Speaker bios on industry sites link to them. Recruitment articles link to them. As an SEO asset, a well-built team page often outperforms the careers page it sits alongside.
A second-order benefit: each team member effectively becomes a link target. When your senior people guest post, speak at events, or get quoted in the trade press, the link tends to come back to their team profile rather than your homepage. That spreads authority across the domain rather than concentrating it on one URL.
Build a better meet the team page
If you are planning a new website, or refreshing an existing one, the team page is one of the highest-ROI sections to get right. Real personality, decent photography, useful bios, and a small piece of design thinking that makes the page worth visiting.
Need a hand? Our web design team builds custom sites for ambitious brands across the UK, and our SEO team can help make sure the page earns its keep once it is live. Get in touch and we will have a chat.
