Google Partner

PPC for the Food and Drink Industry

Paid search marketing that drives growth, whether you’re a national wholesaler or local producer

Our PPC management services will unlock the true potential of paid search for your business. With strategies that blend a data-driven approach with creativity and expertise, you’ll boost visibility, connect with customers on the platforms they use every day and drive targeted traffic to your site.

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Who We Help

We provide expert PPC management services for all types of food and drink businesses, including:

  • Restaurants and cafes
  • eCommerce food and drink retailers
  • Artisan producers and subscription box services
  • Wholesalers and suppliers
  • Alcohol brands, breweries, and wineries

Whether you’re selling locally, shipping nationwide or hoping to attract bookings to your restaurant business, we’ll develop a PPC strategy tailored to your goals, targeting your customers at the right moments and in the right channels.

Why Use a Specialist Food and Beverage PPC Agency?

Maximise your return on ad spend

Running ads without a clear strategy can waste budget, and fast. In a competitive sector like the food and beverage industry, you need a PPC (pay-per-click) agency that knows where to focus spend. Looking at purchase intent, refining audiences and continuously testing campaign types will help to achieve increased conversions at a lower cost.

Promote offers and new products

PPC enables your business to react quickly. If you want to promote your product for a specific time of year, we can get a campaign live for this within hours. In a world where customers want products fast, a quick turnaround is essential.

Reach customers locally and UK-wide

Whether you’re a local cafe or a winery selling UK-wide, PPC can be tailored to your exact market. Geo-targeted paid campaigns can reach your customers in specific areas, even drilling it down to specific towns and cities. PPC puts your brand where it matters most.

Capitalise on seasonal demand

Boost your sales during peak times with paid search campaigns. From festive treats to summer drinks or BBQ offers, we can launch highly targeted ads within hours, ensuring your products are in front of the right people, right when they’re looking for them most.

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Our Approach

Audit & strategy

We’ll analyse your current PPC performance and confirm your business goals. We’ll look at how your PPC accounts are set up, including ad groups, ad copy, ad creatives and keywords, and identify any issues you might have. We’ll then develop a strategy to address these issues and meet your advertising goals.

Audience targeting

We’ll dig into your target audience, segmenting by intent, behaviour, and location and making sure your ads are appearing in front of the right people, at the right time and with the right messaging or creative.

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Campaign creation

Once your audit is complete and we’ve identified your target audience, we will get to work setting your account up for success. We’ll either optimise your existing campaigns or set up new ones, creating ad groups, writing ad copy and designing ad creatives and landing pages designed to convert.

Ongoing optimisation

Set-up is just the beginning. As your campaigns run, we will continually review and optimise performance. From A/B testing and implementing different bidding strategies to enabling ad extensions and identifying your most profitable keywords, we’ll ensure you get the best possible return on your investment.

Reporting & insights

Each client gets their own bespoke reporting dashboard. This provides real-time data, tailored to your goals and objectives. Each month we’ll send you a report with detailed insights into what’s working and what’s not, and what we recommend doing next. We’ll also schedule regular calls and meetings to keep you up to date on progress.

Why Choose The Digital Maze?

Over the years, we’ve worked with dozens of brands in the food and drink sector, so we’re well aware of the challenges you face, whether that’s managing perishable products, navigating seasonal peaks or standing out from the competition.

As both a Google Premier Partner and a Microsoft Elite Partner, we combine our understanding of these challenges with deep expertise in PPC tactics and data analysis. When you work with us, you’re not just getting ad management; you’re getting a strategic partner who understands your market, your customers, and your growth goals.

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  • 15+ years partnering with Food & Beverage brands.
  • Proven track record of increasing online revenue through data-led marketing strategies and creative campaigns.
  • Extensive development and marketing experience with platforms like WordPress, WooCommerce & Shopify.
  • Google & Bing Ad Certified

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PPC Services

Google Ads management

As a Google Premier Partner, The Digital Maze delivers targeted, conversion-focused Google Ads for food and drink brands. We optimise spend, ad copy, and creative to boost ROI, capture seasonal demand, and put your products, business or services in front of ready-to-buy customers.

Shopping ads

Maximise product visibility and boost sales with expertly managed Google Shopping campaigns. We’ll optimise your product feed, making sure all the information is in place, and we’ll use performance data to refine targeting and drive conversions

Paid social ads

Connect with customers on the platforms they use every day. With powerful targeting on Facebook, X and Instagram, we help you boost brand awareness, expand your reach, and engage your target audience in a space where they’re most receptive.

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FAQs

We work with a wide range of businesses in the food and beverage industry, from local restaurants, cafés, and pubs, to ecommerce brands, wholesalers, artisan producers, and subscription services. Whether you’re selling direct-to-consumer or B2B, we can tailor your PPC strategy to match your goals.

Very quickly. Once we have the assets and strategy in place, we can launch new campaigns within hours. This makes PPC ideal for promoting seasonal offers and limited-time products, or responding to fast-moving trends.

Absolutely! With geo-targeted ads, we can focus your campaigns on specific towns, cities, or even postcodes. That’s what makes PPC ideal for restaurants, cafes, and local shops looking to attract nearby customers.

That depends on your goals. whether it’s driving more orders, getting table bookings, or generating wholesale enquiries. Our focus will be on improving your return on ad spend (ROAS) and cost per acquisition (CPA), and increasing conversions. We’ll always benchmark performance and set realistic KPIs. And we’ll regularly review these with you, so you know exactly how your account is performing.

PPC delivers immediate visibility and traffic, making it perfect for product launches, promotions, or peak sales periods. SEO is a longer-term investment focused on sustained improvement in organic rankings rather than on short-term campaigns. Ideally, both should work together to maximise your brand’s reach.

The budget you need will vary depending on your business size and type, target market, and goals. We’ll help you define a realistic starting budget, showing you what you can expect to achieve from this. We’ll also advise on how to scale as your campaigns grow in profitability.

More Questions?

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