Beyond Compliance: The SEO, Legal and Business Case for eCommerce Accessibility in 2024

With notable legal cases in the USA shedding light on web accessibility, and impending laws in the EU, UK businesses trading with these regions face a pressing need to ensure their websites meet accessibility criteria. However, it’s not just about compliance—embracing accessibility initiatives can yield significant benefits in SEO and user experience.

What we’ll cover:

• Understand why accessibility is crucial for SEO and why it’s more than just following guidelines. Discover how it impacts user experience and why neglecting it could cause you to fall behind competitors.
• Gain insights into the significant portion of internet users who require accessibility features. Learn about their spending power and the potential revenue loss for businesses with inaccessible websites.
• Explore the POUR principles—Perceivable, Operable, Understandable, and Robust—and how they guide website accessibility improvements.
• Learn about upcoming accessibility laws and regulations, including those in the UK, EU, and US. Understand the implications for businesses and how to prepare for compliance.
• Learn how to prioritise accessibility optimisations based on impact and cost-effectiveness with successful business examples, as well as tools and plugins to streamline the process while reducing costs.

Who is it for?

This free webinar is ideal for marketing directors and managers leading a team but everyone’s welcome, just hit the sign up button!

Can’t make it? Leave your email address and we’ll send you the recording.