The Drum

Discover Your Brand Archetype…


Drag and drop your answers into order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

1. Which of these taglines most matches your brand?
  • You're safe with us
  • It's about the journey
  • Let's talk
  • Express yourself
  • Pure and simple
  • Better right than rushed
  • Evolve your world
  • Break expectations
  • Simply the best
  • Leading from the front
  • Something for everyone
  • Laughter is the only medicine

Question 1 of 7

2. What are your business's greatest strengths?
  • Courage
  • Passion
  • Compassion
  • Creativity
  • Success
  • Fearlessness
  • Ambition
  • Authenticity
  • Responsibility
  • Wisdom
  • Optimism
  • Humour

Question 2 of 7

3. How worrying would these be for your business?
  • Coming across as boring or dull.
  • Getting into trouble with an authority.
  • Lack of organisation, being usurped.
  • Accidentally creating a problem instead of a solution.
  • Producing something people think is rubbish
  • Being guilible and taken advantage of.
  • Being weak - having to give up.
  • Being left alone and un-needed.
  • Being accussed of being selfish and ungrateful.
  • Getting stuck in old ways and not moving forward.
  • Being seen as too posh or too corporate.
  • Being powerless to do anything.

Question 3 of 7

4. Which of these goals are the most important to your business?
  • Changing the way our industry works
  • Succeding as much as possible
  • Helping others to achieve their goals
  • Bringing some joy to the world
  • Making sure our business is for everyone
  • Making the impossible seem possible
  • Making sure everyone is happy
  • Giving our customers a satisfying, trust-worthy experience
  • Find the most efficient way to run our company
  • Making our a vision a reality
  • Having really good relationships with our customers
  • Being the best of the best, no compromises

Question 4 of 7

5. How will you judge your business's success in the future?
  • We'll know exactly how everything works in our industry
  • We'll have everything running like clockwork, and under control
  • Everyone will have a great time with us
  • We will be ranked number one
  • We'll know all the facts and history of our industry
  • We will have created something of value in the world
  • We'll know all our customers like the back of our hand
  • We will have disrupted the market with a new innovation
  • Everyone will feel welcome shopping/working with us
  • We'll be a source of trust and satisfaction for people
  • We will be a utopia of our customers ideals
  • Everyone will feel safe and protected with us

Question 5 of 7

6. You need to kickstart growth in the business, which of these seem like a good idea?
  • See if anyone needs more help
  • Go back to your core vision for guidance
  • Try something unorthodox to get noticed
  • Crack down on mistakes and errors
  • Make sure you're doing things right
  • Try something new to see what you learn
  • Doubling down on what you're best at
  • Do some research to see what's really going on
  • Develop your inhouse skills
  • See what others are doing and follow the pack
  • Lighten the mood - everyone is too stressed
  • Build on your partnerships

Question 6 of 7

7. The business is facing a huge challenge, how do you end the meeting to get the whole team onboard?
  • 'As long as everyone is on board, we'll be just fine.'
  • 'Keep it simple and we'll be just fine.'
  • 'You're all experts, I'm not worried.'
  • 'We can do this, no matter what we're up against.'
  • 'Take each problem as it comes, we'll find a way.'
  • 'Keep it casual and we'll avoid the stress.'
  • 'We're a team, we'll get through this together.'
  • 'It's gonna be a tough week, maker sure you look after each other.'
  • 'Every problem is just an opportunity in disguise'
  • 'Let's get some ideas down and regain control.'
  • 'Ignore what everyone else is doing - We can master this on our own.'
  • 'Let's do this one by the book.'

Question 7 of 7


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