Smiley is an iconic global licensing brand with over 300 international partners, working with household names like Reebok, Armani, and Moschino. Their influence spans across fashion, home, beauty, art, design, and food sectors.
With roots going back to the 1970s, Smiley recently trademarked the slogan “Future Positive”, aiming to make 25% of their products sustainable under this new identity. The brand has committed to working towards 100% sustainability in partnership with their lifestyle brand collaborators over the next five years.
Smiley already had two existing websites: smiley.com and smileyworld.com, however, these platforms didn’t clearly communicate the company’s core B2B licensing purpose.
As such, Smiley wanted a new, dedicated B2B website that could:
Essentially, they needed a digital platform that could drive new B2B leads while aligning with their evolving brand mission.
We designed and developed a bold, interactive, and SEO-optimised B2B website that elevates Smiley’s brand story and empowers new business opportunities.
With a focus on user experience, performance, and long-term scalability, Smiley now has the digital presence to match its global ambitions. The team is thrilled with the outcome, and the platform is primed to grow with their business over the next phase of brand evolution.
At The Digital Maze, we craft websites that not only look exceptional but are built to convert. With over 15 years of experience in web design and development, our in-house team of designers and developers specialise in creating high-performing ecommerce websites tailored to your goals and customers.
Design & Development Services we offer…
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