The Vision
Our approach began with a thorough UX discovery phase, involving stakeholder interviews, remote user surveys, persona building, and comprehensive UX research. These activities informed the design process, ensuring that the new website met user needs and business goals.
One particular challenge lay in merging three brands into one cohesive site whilst also maintaining the distinct identities of Sano Physiotherapy and Back In Action. This was achieved by creating separate sections and menus for each brand, providing a seamless, yet distinct, experience.
In addition, bringing three sites into one would require careful SEO management to ensure previous domains were redirected with expertise.
The Transformation
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