Google Partner

Outstanding Increase in Leads via Google & Bing Ads

J3 Advisory

J3 Advisory Logo

Services Provided

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Portal

The Client

J3 Advisory, a specialist in insurance and risk management, partnered with us to enhance their lead generation through paid advertising.

The Challenge

Needing to boost their lead generation efforts, J3 Advisory’s existing paid search campaigns were not delivering the desired volume of high-quality leads, necessitating a strategic overhaul to improve performance.

J3 Advisory website on mobile with ppc stats
Portals
+102% increase in leads
88% decrease in CPA

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If you’re looking for a marketing agency that can take your business to the next level, The Digital Maze is the partner you need. Contact us today to learn more about how we can help you achieve your goals!

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Our Approach

  • Campaign Structure We designed and managed well-structured PPC campaigns on both Google Ads and Bing Ads, focusing on targeted demographics and geographic regions most relevant to J3 Advisory’s services.
  • Bid Management We used advanced bid management techniques to maximise ROI, adjusting bids based on performance data to ensure cost-effective lead generation.
  • Ad Extensions We implemented various ad extensions, such as call extensions and site link extensions, to enhance ad visibility and provide additional ways for potential clients to engage.
  • Continuous Monitoring and Optimisation We regularly monitored campaign performance and made data-driven adjustments to optimise ad spend and improve lead quality.

The Results

J3 Advisory needed a data-driven strategy to turn things around, increase lead volume, and improve overall lead quality.

By employing a PPC strategy focused on improving their Google and Bing Ad campaigns, we were able to achieve an outstanding 102% increase in leads as well as lowering their CPA significantly, by 88%.

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Why Choose The Digital Maze as Your Paid Media Marketing Agency?

Paid Marketing That Puts Your Brand Centre Stage

Our PPC team can help you unlock the true potential of paid search. We’ll help you craft a strategy that is both data-driven combined with a spark of creativity – delivering a pay-per-click campaign that draws in website traffic.

We’ll take the time to understand your business goals, brand, and customer acquisition process to create the right paid media strategy for you. From keyword research and bidding to working with our copy and design experts on landing pages and ads, our award-winning team will improve your paid media campaigns.
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Just take a look at what we offer…

  • Google Ads, Google Shopping ads
  • Bing ads (Microsoft Advertising)
  • Display ads, Create ads, Remarketing
  • YouTube ads, Paid social media ads (Meta, X, LinkedIn, & TikTok)
  • Landing Page Design
  • PPC Audits & Training
  • We’re also Google Premier Partners & Microsoft Elite Partners

Google premier partner

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