Google Partner

PPC Management Drives 694% Revenue Increase

Elsons Tools

Toolbox

The Client

Elsons Tools & Builders Merchants, established in 1968, is a family-owned supplier of tools, building materials, and workwear. Serving professionals and the public across the UK, they offer an extensive range of products, including power tools, hand tools, hardware, safety gear, and ironmongery.

The Challenge

When Elsons came to us, their Google Ads account was already set up but wasn’t optimised in any meaningful way. The client had tight margins, which meant they wanted to increase revenue while reaching a ROAS (return on ad spend) of around 3–5%.

With a large product range and a small budget, achieving their goals presented quite a challenge. Luckily, we had the right team and strategy in place.

Elsons Tools website
Mobile version of the Elsons Site
Portals
+694% increase in revenue
+439% increase in ROAS

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What We Did

In order to improve their results, the first thing we did was to ensure that products weren’t being shown in more than one campaign, using inventory filters. We then discussed with the client if there were any product ranges we could exclude due to poor margins, low stock, non-priority categories, and so on.

By focusing on key products we were able to identify those that were competitively priced, had good stock levels, and were a priority for the client. Once we were confident these changes were bedded in we switched to smart bidding, with a target ROAS bidding strategy.

The Results

The client’s primary goal was to achieve a 20-33 ROAS, and once our changes had been implemented we achieved this goal every month for over 11 months, significantly exceeding it during peak seasons!

The best outcome of all was that revenue has followed the same trend as ROAS with an impressive improvement of nearly 700% for Q1 year on year! Our work for Elsons was so impressive it helped us gain silver in the UK Search Awards for Best Budget PPC Campaign.

UK Search Awards Finalist

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Why Choose The Digital Maze as Your Paid Media Marketing Agency?

Paid Marketing That Puts Your Brand Centre Stage

Our PPC team can help you unlock the true potential of paid search. We’ll help you craft a strategy that is both data-driven combined with a spark of creativity – delivering a pay-per-click campaign that draws in website traffic.

We’ll take the time to understand your business goals, brand, and customer acquisition process to create the right paid media strategy for you. From keyword research and bidding to working with our copy and design experts on landing pages and ads, our award-winning team will improve your paid media campaigns.
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Just take a look at what we offer…

  • Google Ads, Google Shopping ads
  • Bing ads (Microsoft Advertising)
  • Display ads, Create ads, Remarketing
  • YouTube ads, Paid social media ads (Meta, X, LinkedIn, & TikTok)
  • Landing Page Design
  • PPC Audits & Training
  • We’re also Google Premier Partners & Microsoft Elite Partners

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