Google Partner

Using Strategic SEO to Grow Boston Seeds’ Revenue by over 400%

Boston Seeds

Gardening gloves, a trowel and a plant
Portal

The Client

Boston Seeds, a leading name in grass and wildflower seed retail, first partnered with us a few years back before deciding to hit pause on their SEO investment.

But after watching their organic performance and revenue take a hit, they came back on board in 2024. In the last year while working with us, they’ve seen outstanding SEO performance.

Seed packets
Boston Seeds website
Portals
+403% Increase in organic revenue (YoY)
+350% Increase in organic traffic in (YoY)

Ready to boost visibility, traffic and revenue?

Our expert marketing team have the tools, strategies, and creativity to drive results tailored to your business. Let’s work together to transform your online presence and achieve measurable success.

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The Challenge

Without consistent investment in SEO, even strong websites can start to slip behind the competition. That’s exactly what happened when Boston Seeds paused their SEO efforts. Over time, their organic performance began to decline, including their sales and revenue. When they reconnected with us, our priority was clear: reverse the downward trend and create sustainable, long-term growth.

 

The Results

  • SEO: Conducted extensive keyword research, optimised on-page elements, created valuable content, and built high-quality backlinks to improve search engine rankings.
  • Content Strategy: Created engaging and informative content, including product pages, product guides, and product category areas to boost traffic
  • Conversion Rate Optimisation (CRO): Continuously tested and refined website elements to improve user experience and boost conversion rates.

 

We’ve worked with them in various capacities for over 10 years, so I guess that speaks for itself really. Rightly or wrongly, I’ve never really been that interested in the ‘how’ and just judge on the results and our rankings are the highest they’ve ever been, against the backdrop of ever-increasing competition.

Boston seeds logo

– George Wallis, Boston Seeds

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Why Choose The Digital Maze as Your Marketing Agency Partner?

SEO That Puts Your Brand Centre Stage

We take the time to understand your business goals, brand, and customer journey to develop a customised SEO plan. From keyword research and on-page optimisation to technical SEO and content strategy, our expert team will work to improve your website’s performance and increase your organic visibility.
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